Injury Mitigation Technology in Footwear
(patented & patent pending)
Disruptive sole technology for athletic footwear using patent protected, horizontal shock absorbing tech that manages friction and stress, with the goal of mitigating knee and ankle injuries.
• Injury mitigation & prevention
• Horizontal shear management
• Patent protected SmartSpring™
• Proven effectiveness in footwear
• New growth & incremental sales opportunities
Overview: SEI owns the rights to Worcester Polytechnic Institute’s patented SmartSpring™ technology and is marketing it to major footwear brands.
SmartSpring™ Opportunity:
Management of Horizontal Shear: The forces generated on footwear by an athlete changing direction laterally, accelerating or decelerating in a straight line are incredible, said to be 3 - 15X body weight depending on body type and activity. The same is thought to be true of sudden and unpredictable movement often related to the cause of traumatic injury.
Our purpose is to transform performance footwear by shaping, redistributing, and managing horizontal shear and rotational force.
Our technology limits the horizontal shear forces within the foundation of the shoe, to improve performance and protect the athlete. Chronic injury may result from overuse and fatigue resulting in poor or changing biomechanics. We believe a byproduct of our SmartSpring suite will help to reduce fatigue and allow consistent biomechanics.
Market Segments: We will prove the technology in the most demanding sports categories (verticals) of football, basketball, cheerleading soccer, tennis, and drive evolution into new segments of comfort and professional footwear.
Sales & Marketing Strategy:
Phase I: In 2020, Fast track R&D testing under license with brands familiar to SEI management to gain insight and proof-of-concept research (completed).
Phase II: In 2021 we will create awareness and interest with global brands via personal connections and professional outreach and enter development contracts and introduce new products containing our licensed technology.
We are now under NDA with 2 global athletic brands and expect to enter into product development agreements by the end of 2021.
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