SOL LABS®

With the recent advancement of sun protection awareness and innovation, the sun care industry is estimated to double over the next 10 years to $25.3B. After four years of formula development, SOL LABS® is positioned to be at the forefront of innovative sun protection practices, believing that sun care should be more than just protection, but should also work on your skin from within - a foundational ideology that has set SOL LABS® products apart from competitors. SOL LABS®' trademarked Fountain of Youth Formula® is a proprietary therapeutic and natural sunscreen blend that combats photoaging, deeply hydrates and provides maximum antioxidant benefits. Our signature ingredient, Astaxanthin - derived from micro algae, is considered nature's secret weapon against aging. Astaxanthin is known to be many times more powerful than vitamin E and beta-carotene in combatting free radicals - the primary cause of skin aging. Its unique molecular structure allows it to reside in the cell membrane, where it performs a crucial role in protecting the skin from UV-induced damage and inflammation. This means it doesn't just shield your skin on the surface, but it works deep within your skin cells, helping to revitalize and protect from the inside out.

Currently, SOL LABS® has two products SKU's - our revolutionary Natural Mineral SPF 30 Sunscreen with featherweight, disappearing zinc application, and our Therapeutic SPF 15 Ultra Hydrating Lip Balm, housed in a luxurious and unique oversized 11g tube. There are an additional three product SKU's - unique to the sun care space - in development with anticipated product launches in 2024 and early 2025. 

Both existing product SKUs are being sold through DTC on www.sollabs.co, on Amazon (of which we were recently awarded an Amazon Overall Pick only 60 days in; representing our products as being of good value and highly rated) and through retail at a few independent retailers in Southern CA. 
Officially launching to the public in late October, 2023, our first five months have been dedicated to primarily getting product into the hands of our consumer and performing deep dive analytics and feedback into truly understanding our consumer, what they seek in sun care and how our product fit into their lives. We have since been able to diligently identify our target demographic, validate our product-market fit, tailor our brand message and truly understand the customer sentiment of our products - all of which we have available via our brand deck. We have recently engaged in a partnership with the top beauty/skin care PR Firm, Behrman Communications, whom has a successful track record of scaling brands such as Supergoop, Coola, Kiehls, Burts Bees and many more into household names and acquisition. 

That brings us to today, where we are fully prepared (with eyes wide open) and ready to enter into the next phase of growth and sales. Behrman Communications has set forth an aggressive 18 month plan for rapid growth and brand awareness utilizing PR, brand activation strategies, digital channels, social strategies and influencer relations. Furthermore, we are working towards partnership opportunities with larger scale retail operations - as to be fully omni channel. We have started with a lean but mighty team consisting of the husband-wife co-founding team of Seth and Jenny Nelson - both with high level brand expertise and with extensive CPG backgrounds, having worked with companies like General Mills and more. Seth, the innovative "visionary" is the thought leader that brings the brand to life with his personal story of Melanoma survival, while Jenny, as head of operations is poised to ensure that all of the pieces come together and that action is given to the company visions.  Influencer and Brand Strategist, Holly Vanselow is the SOL LABS® strategic advisor to ensure our company is properly adhering to the brand identity/voice and connecting to our audience. Last, is 14 year old Graham Nelson - the son of Seth and Jenny. With a pulse on the generations to come (Gen Z and Gen Alpha), Graham represents the future that we inspire to educate and lead on the wellness of our health and that of the planet. Graham advocates for SOL LABS® within the youth community and contributes with hands on deck as needed for sales and distribution.

And so as SOL LABS® moves into the next aggressive phase, we look to raise $300,000 that will be utilized to implement our brand growth plan, continue to innovate and manufacture three new product SKU's, launch ad campaigns and provide resources as needed to support the growth.

We thank you for your consideration and look forward to having you as a partner as we take this brand to the moon.