Smoke N Shyt is more than just a dispensary; it’s a health and wellness destination that focuses on the medicinal benefits of hemp and cannabis. Founded by Jessica Escott, our business stands out in the crowded cannabis industry by offering a unique and immersive experience that combines education, community engagement, and top-quality products.
Business Model:
Our business model centers around creating an experience-driven retail environment. Customers don’t just come to Smoke N Shyt to purchase products; they come to learn, relax, and be part of a community. This is achieved through several key components:
1. Retail Experience: We’ve designed a store layout that is welcoming and functional. Upon entering, customers are greeted in a lobby where their IDs are verified. They can then relax in a sitting area with a view of the street, creating a café-like atmosphere that invites them to stay awhile.
2. Product Segmentation: We have carefully curated sections in our store that cater to different needs:
• Health and Wellness: Featuring 30 feet of wall slats with products and 30 feet of display counters, this section is dedicated to health-focused cannabis and hemp products, including tinctures, topicals, and edibles.
• Tobacco, Hemp, and CBD Gummies: Opposite the Health and Wellness section, this area features products for those who enjoy smoking, including cigarettes, cigars, blunts, and vape products, all displayed on 30 feet of wall slats with countertop space below.
• Merchandise: We also sell branded merchandise, including shirts, hoodies, hats, and accessories, contributing to our brand visibility and customer loyalty.
3. Educational Component: Smoke N Shyt is committed to educating the public about the medicinal benefits of cannabis. We provide informational resources and host events that allow customers to learn more about how cannabis can improve their health and well-being.
4. Membership Model: Our snack bar, designed with a Starbucks-like ambiance, is a key feature. Customers can purchase memberships that provide access to exclusive snacks and beverages, fostering a sense of community and making Smoke N Shyt a regular stop for many.
Target Customers:
Our customer base is diverse, ranging from seasoned cannabis users to individuals new to the product who are interested in its health benefits. We particularly focus on:
• Health-conscious individuals: People seeking natural remedies for various ailments, including pain, anxiety, and sleep disorders.
• Cannabis enthusiasts: Those who appreciate high-quality hemp and cannabis products.
• Community-minded individuals: People who enjoy being part of a community and value the educational and social aspects of our business.
Team and Credentials:
• Jessica Escott (Founder/Owner): Jessica brings a wealth of experience in both retail and health-focused industries. Her vision for Smoke N Shyt is driven by her passion for cannabis as a natural, healing product and her dedication to providing a premium customer experience.
• Alonzo McCruter: Involved in the commercial real estate and property leasing/sales aspect of the business, Alonzo ensures that our store is optimally located and designed to meet the needs of our customers.
Market Positioning:
Smoke N Shyt is strategically positioned to capitalize on the growing demand for cannabis and wellness products. By offering an experience that blends retail with education and community, we distinguish ourselves from competitors who focus solely on sales. Our membership model adds an additional revenue stream and increases customer loyalty.
Vision for the Future:
We plan to expand our educational offerings, develop more membership-based services, and potentially open additional locations. Our goal is to be a leader in the health and wellness cannabis market, known for our commitment to quality, education, and community engagement.
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