Our modern lifestyles are wreaking havoc on our waistlines and our health. We are stressed, unfocused, often doing multiple things at the same time. We eat quickly, mindlessly, paying very little attention to the amount or speed of consumption. Research has proven that the number one contributor to the increased weight epidemic is eating too fast, a negative side effect of our distracted behavior. Today 145 million adults in the US are overweight or obese. While there are many “solutions” in the $70b weight loss industry, there are no solutions focused on slowing down our intake of food until now.
SMARTBYTE provides the only FDA Cleared non-significant risk and non-invasive solution to combat this growing problem. SMARTBYTE is a sensor-enabled wearable worn only during meals to decrease the area inside the mouth, forcing smaller bites and slower chewing, resulting in feeling fuller, faster. Data gathered from the sensor in the wearable is combined with wellness coaching delivered through an app for long-term, sustainable behavior change.
The solution is simple, requiring no dieting, no meal prepping, no stress, no time commitment, no negative side effects.
SMARTBYTE is the first and only patented device of its kind, providing a unique, scalable solution for weight loss. By going direct to consumer, leveraging the convenience of telemedicine and utilizing data insights, SMARTBYTE is a unique, safe and simple solution for personalized care sold as a device plus a subscription and is positioned to scale quickly to the large population of overweight adults seeking a long-term solution.
Audience: 95% of people who try diets and fail repeatedly because they feel deprived.
Team: Female CEO is a 25+ year tech industry veteran and Microsoft alumnus. Product Manager is well versed in launching online tech enabled business and Digital Advertising Strategist has launched several successful direct to consumer companies in the health and wellness space.
Device cost: $999 with $9 subscription, sold direct to consumer and eventually direct to business to consumer and ultimately payer/provider.
Partnerships: Telehealth, Wellness Coaching, Lifestyle Therapeutics, Clinics (Walmart, CVS), Type 2 Diabetes Management and ultimately Insurance Providers (Anthem, BCBS)
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