Sinkside Billboards

Where attention goes, revenue flows: We make them think at the sink.

Sinkside Billboards: Capturing the World’s Most Endangered Resource—Attention

The Company and the Idea

In today’s fragmented media landscape, consumer attention has become the scarcest and most valuable resource in advertising. The average person is exposed to thousands of ads every day across phones, computers, televisions, and connected devices, making it increasingly difficult for brands to capture real engagement.

Sinkside Billboards was created to solve this problem.

We have developed a new high-impact advertising channel that operates in one of the last remaining phone-free environments: the restroom sink.

Think about it: where else can you show someone a 15-second video advertisement and be confident they cannot scroll away?

Sinkside Billboards installs elegant 7-inch HD digital screens at restroom sinks in premium, high-traffic venues. While someone washes their hands, they naturally look up at the mirror—placing our screen directly in their line of sight.

This creates 30–40 seconds of focused, unavoidable attention in a distraction-free environment.

In fact, our screen placement is up to 15 times larger in a viewer’s field of vision than a traditional billboard or airport TV advertisement, making it one of the most dominant ad placements available in the physical world.

Unlike nearly every other advertising channel, this is one of the only places where a person is guaranteed not to have their phone in their hand.

That moment of presence—when someone is standing still, looking forward, and engaged with their surroundings—creates a uniquely powerful opportunity for brands to connect.

Entrepreneur and original Shark Tank investor Kevin Harrington described the concept this way:

"Sinkside Billboards offers unparalleled engagement in a captive environment… there’s nothing else like it."

Our goal is not simply to place screens. It is to create a new communication environment where brands can connect with consumers during a moment of reflection, free from digital noise.

Our Business Model

Sinkside Billboards creates value for both advertisers and venue partners through a simple and scalable model.

For Advertisers

Brands and agencies purchase advertising placements across our growing network of restroom sink screens.

Campaigns can include video or static ads and incorporate QR codes that allow viewers to immediately engage with the brand using their phones after washing their hands.

Advertisers benefit from:

• Guaranteed attention in a distraction-free environment
• Screen dominance within the viewer’s field of vision
• High ad recall rates (70–92%)
• Measurable engagement through QR code interactions
• Detailed campaign analytics and reporting

This creates one of the most memorable and measurable forms of digital out-of-home (DOOH) advertising available today.

Complementing Existing Advertising Channels

Sinkside Billboards does not compete with traditional advertising channels — we complete them.

Billboards, airport screens, television, and digital ads reach consumers while they are distracted, walking, driving, or scrolling on their phones. Sinkside Billboards reaches consumers during a rare moment when they are standing still, looking forward, and fully present.

Because of this, Sinkside campaigns work exceptionally well alongside traditional advertising. A consumer may see a brand on a highway billboard, hear it on the radio, or pass it on an airport screen — but the sinkside moment is often where the message is actually absorbed and remembered.

Rather than replacing existing media, Sinkside Billboards amplifies it, providing the final moment of focused attention that reinforces a brand’s message and drives engagement through QR codes and mobile interaction.

In other words:

We don’t compete for attention — we capture it.

For Venue Partners

We partner with high-traffic venues and install our screens at no cost to the location.

Venue partners receive:

• A new passive revenue stream through shared advertising revenue
• A free advertising slot on the network to promote their own business, events, or promotions
• The ability to highlight or sponsor nonprofit organizations and community causes
• Modern digital enhancements that elevate restroom spaces
• A fully managed system including installation, maintenance, and content management

This creates a win-win partnership where venues monetize their foot traffic while also gaining their own promotional channel inside their facility.

Our Customers

Sinkside Billboards serves two primary customer groups: advertisers and venue partners.

Advertisers

Our advertising clients include brands and agencies seeking to reach engaged consumers in premium physical environments.

These companies span a wide range of industries including:

• Consumer brands and e-commerce companies
• Personal care, deodorant, skincare, and wellness brands
• Medical aesthetics, spas, Botox, longevity, and health services
• Restaurants, hospitality, and nightlife
• Tourism boards and travel destinations such as Florida, Puerto Rico, and the Bahamas
• Airlines and hotel brands
• Liquor and beverage companies
• Retail brands such as Skechers, Nike, and other athletic apparel companies
• Automotive companies
• Financial services and fintech brands
• Entertainment and media companies

Because of the unique attention environment, Sinkside Billboards performs especially well for brands that benefit from high recall, impulse action, and QR-based engagement.

Venue Partners

Our venue partners are premium locations with high daily foot traffic, where large numbers of people naturally pass through restroom facilities.

These include:

• Airports
• Casinos
• Stadiums and arenas
• Convention centers
• Amusement parks
• Shopping malls
• Fitness centers
• Luxury cinemas
• Hotels and resorts
• Upscale restaurants and entertainment venues

High-traffic environments are essential because they allow advertisers to reach large numbers of consumers while maintaining the intimate, attention-focused experience that defines the Sinkside platform.

Our Product

Sinkside Billboards operates a proprietary digital out-of-home advertising network built specifically for restroom environments.

The Technology

Our system uses 7-inch high-definition digital screens designed for visibility and durability in sink areas.

These screens display dynamic video and static content and incorporate QR code technology, allowing viewers to immediately interact with brands.

This combination of physical placement and digital engagement creates measurable results rarely seen in traditional out-of-home advertising.

The Network

Our network is carefully curated to include premium, high-traffic venues that align with the quality expectations of major advertisers.

Current and developing locations include:

• The Brickell financial district in Miami
• CMX Cinemas in Doral
• Planet Fitness locations across the Boston market
• Oak View Group stadium properties in Arizona

With approximately 100 faucets deployed in the Boston market alone, the network generates millions of impressions each month, with rapid expansion underway across additional markets.

Our goal is to build a global network of premium sinkside advertising locations.

Our Team and Credentials

Sinkside Billboards is led by a team of experienced entrepreneurs and marketing professionals with deep expertise in consumer brands, advertising, and growth.

Members of our leadership team previously built and scaled a consumer brand that achieved a nine-figure exit and was recognized by Forbes as one of the fastest-growing companies in America.

This experience in building high-growth companies informs our approach to scaling Sinkside Billboards into a new category within the advertising industry.

Traction and Market Opportunity

Early results demonstrate exceptionally strong consumer response.

Visitor surveys show approximately 98% positive reactions to the screens, indicating that audiences find the content helpful, entertaining, and engaging.

Advertisers are drawn to the platform because it delivers something increasingly rare in modern media: true attention.

As consumers continue to experience digital fatigue and advertising overload, brands are actively searching for environments where people are fully present and receptive.

Sinkside Billboards is positioned to become the leader in this emerging category of attention-based out-of-home advertising, building a network across the United States and internationally.

Future expansion opportunities include:

Dubai
Spain
India
Canada
Mexico
United Kingdom

By capturing one of the few remaining moments of guaranteed attention in everyday life, Sinkside Billboards is redefining how brands connect with people in the physical world.

Fundraise Details

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