What can be learned by changing the way we view and measure antlers?
Company Overview:
The company's proprietary AI measuring system is revolutionizing the way antler measurements are conducted, collected, and stored. Similar to the renowned Boone and Crockett scoring system but with no physical tape measure. Shed Happens has also pioneered groundbreaking technology enabling users the ability to view antlers in real-world size through Augmented Reality. Our passion however lies within conservation and learning. Technology and Artificial Intelligence can make a significant impact on the hunting and antler industries. We plan to be the vessel aiming it in the right direction.
Shed Happens
Investment Amount needed: $500,000
Equity Exchange:
As an investor in Shed Happens LLC, your contribution of $500,000 will entitle you to a equity stake in the company. This equity exchange provides the potential for significant returns as the company continues to lead in its niche and expand into new markets.
Investment Utilization:
The $500,000 investment will be utilized to achieve the following objectives:
1-Year Forecasted Cost
- AI training and Infrastructure upgrades - $260,000
- The core of the investment will be allocated to further enhance the accuracy of the AI and data collection. We also need infrastructure work and 3d antler creation R&D. This allocation will involve algorithm development, data analysis, and continuous refinement of the AI capabilities including the AI measuring antlers attached to the skull. We also want to enhance our user experience and provide them with additional tools they need to accurately measure antlers with ease.
- Marketing and Market Expansion - $50,000:
- A portion of the investment will be allocated to marketing initiatives and market expansion. Shed Happens will conduct targeted marketing campaigns to raise awareness about its unique offerings among the shed hunting and hunting communities. Additionally, the company aims to explore opportunities to expand its services and technology into related industries, such as wildlife conservation and wild game ranching.
- Operating Budget - $120,000:
- A significant portion of the investment will be utilized as an operating budget to cover various operational costs of Shed Happens LLC. These expenses may include employee salaries, antler collection, rent, utilities, software licenses, office supplies, and other day-to-day expenditures necessary for the smooth functioning of the company. As our user base increase our operating cost increase.
Marketing Plan: Acquiring New Users in the Next 6 Months
Objective:
The primary goal of Shed Happens LLC's marketing plan is to expand our user base and acquire user-generated images for the AI Antler Measuring System to be trained on as well as collect antler data.
To achieve this, the company will leverage a strategic marketing campaign centered around an enticing Mule Deer hunt giveaway in the wilderness of Idaho. The campaign will specifically target whitetail hunters in the midwest, enticing them with a once-in-a-lifetime opportunity to hunt a magnificent mule deer. All new signups get entered (1) to win the infamous hunt but we also provide an opportunity to purchase a single AR image to gain an additional (4) entries for the mule deer hunt giveaway. The promotion will run for 45 days during the peak of hunting season 2025.
Target Audience: Mid-West and Texas Whitetail HuntersTAM MW 3.7 million, Texas 770,000
The marketing efforts will focus primarily on whitetail hunters in the midwest region of the United States and Texas. This demographic is known for its passion for hunting and outdoor activities, making them an ideal target audience for the mule deer hunt giveaway and other premium hunt giveaways.
Tactics
The marketing campaign will utilize a combination of influencer marketing, paid advertisements, and organic content.
- Influencer Marketing:
- Shed Happens will collaborate with influential hunters and outdoor enthusiasts who have a significant following in the Midwest region and elsewhere. These influencers will promote the mule deer hunt giveaway, highlighting the exceptional opportunity it presents and encouraging their followers to participate. By partnering with key influencers, the campaign will gain credibility and authenticity, increasing the likelihood of attracting potential users.
- Paid Advertisements:
- Paid advertisements will be strategically placed on social media platforms and hunting-related websites frequented by the target audience. The ads will showcase the grand prize – the mule deer hunt in Idaho – as well as the unique features of the AI Antler Measuring System and 3D antler viewing experience. The entry system will also be highlighted, enticing users to purchase the AR image to gain additional entries into the giveaway.
- Targeted Messaging:
- Tailored marketing messages will be crafted to appeal to whitetail hunters' interests and aspirations. The messaging will emphasize the exclusivity and once-in-a-lifetime nature of the mule deer hunt giveaway, presenting it as an unforgettable experience for passionate hunters.
Measuring Success:
Key performance indicators (KPIs) will be closely monitored to assess the campaign's success, including website traffic, product purchases, user engagement, and the number of entries into the giveaway.
Conclusion:
Shed Happens LLC's marketing plan to acquire 10,000 new users over the next 6 months revolves around an enticing mule deer hunt giveaway targeted at whitetail hunters in the Midwest,
Financial Projections:
Shed Happens LLC has already shown promising validation for its AI antler measuring system and 3D antler technology. With the proposed investment, the company projects revenue and growth in the next 6 months using the hunt “giveaways” to generate AR image sales.
Acquired Paid User Milestones-
6 Months - 5,000 @ $19.99/antler
12 Months- 10,000 @ $19.99/antler
Disclaimer:
This investment opportunity document is for informational purposes only and does not constitute an offer or solicitation to invest. Shed Happens LLC reserves the right to reject any potential investment, and all investments are subject to the terms and conditions of a formal investment agreement.
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