SHARKBITE HYDRATION is a disruptive hydration solutions brand with a mission to revolutionize how people consume electrolyte drinks and other concentrates. Our innovative product line is built around our patent-pending auto-opening stickpack technology and a versatile, reusable hydration bottle designed for convenience, precision, and sustainability.
WWW.SHARKBITE.SHOP
Business Model
Our business model focuses on direct-to-consumer (DTC) sales, primarily through our online store and targeted advertising campaigns on Meta. SharkBite Hydration also aims to penetrate the retail sector, with aspirations to secure placements in Walmart, Target, and Best Buy, among others. The model prioritizes a 80% retail and 20% DTC split in the long term. Revenue streams include:
- Hydration Starter Packs (bottle + electrolyte stickpacks).
- Single flavor and variety pouches of electrolyte stickpacks.
- Replacement bottles and accessories.
- Corporate partnerships and licensing of the stickpack technology for broader applications.
Core Product Offerings
- Auto-Opening Hydration Bottle
- Features a unique mechanism that opens stickpacks with one motion, ensuring hygiene and convenience.
- Integrated sealed compartment for discarded sachets keeps it clean and non-sticky.
- Durability tested, with free replacement kits offered for extended use.
- Electrolyte Stickpacks
- Five flavors: Orange, Berry Rush, Piña Colada, Strawberry Lemonade, and Fruit Punch.
- Carefully crafted with balanced electrolytes, pink Himalayan sea salt, 1g natural cane sugar, and natural flavors for great taste without an aftertaste.
- Options available with or without caffeine for customized hydration.
- Glass Bottle Version
- A sleek alternative to the original bottle, appealing to eco-conscious and style-oriented customers.
- Adaptable Stickpack opening Technology
- Extendable to industries like cleaning products, lawn care, baby formula, and personal care items (e.g., body wash).
Target Customers
Our primary audience includes:
- Active individuals aged 25-50 who are conscious of hydration and health.
- Extreme sports enthusiasts and athletes, particularly those interested in edgy, high-performance brands.
- Eco-conscious consumers who value sustainability and reusability.
Our secondary audience encompasses mainstream athletes, gym-goers, and outdoor adventurers.
Team
- Ed Bedford (Founder & CEO): A former motorcycle racer turned innovator with a track record of creating and launching innovative products. Ed’s expertise spans product design, patent development, and market strategy, driving SharkBite Hydration’s mission to transform the hydration experience.
- Marketing and Creative Teams: Partnerships with leading influencers and creative agencies to deliver high-energy, edgy marketing campaigns inspired by brands like Liquid Death.
- Strategic Partners: Collaborations with 4 Ocean to emphasize our commitment to sustainability by pledging to remove one pound of ocean plastic per purchase.
Key Differentiators
- Innovation:
- The only hydration bottle in the world with an integrated auto-opening stickpack mechanism.
- A game-changer in powder-to-liquid beverage preparation, with potential applications across industries.
- Sustainability:
- Stickpacks reduce single-use plastic containers.
- Reusable bottle system and eco-friendly material sourcing.
- Convenience:
- Enables use while driving, running, or at the gym—no need for flat surfaces, scissors, or additional cleanup.
- Exceptional Taste & Performance:
- Better-tasting and healthier ingredients compared to competitors like Liquid IV.
Credentials and Intellectual Property
- Patent-Pending Technology: Covers the auto-opening stickpack and bottle integration, with an international bottle patent underway.
- FDA-Approved Materials: Ensures product safety for all internal and external contact.
- Sustainability Partnerships: Leveraging collaborations with organizations like 4 Ocean to amplify impact.
Future Vision
Our vision includes:
- Expanding retail distribution in the U.S. and exploring international markets.
- Partnering with major brands to license our auto-opening technology.
- Scaling to other product categories like cleaning solutions, baby formula, and more.
- Hosting major experiential marketing events and trade shows to build brand awareness.
SharkBite Hydration is not just about hydration—it’s about transforming how people interact with powdered products, one stickpack at a time. Our edgy, science-backed approach aims to capture the hearts and minds of customers while reducing single-use plastics globally.
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