SERINO

Fewer/Better Premium Indispensable Essentials made vertically with zero waste - "Exceptional without excess"

Defining new space in the marketplace by creating premium essential knitwear - Made in Italy with a family owned  factory with 65 years of technical knitwear experience

We focus on recreating iconic men's & women's silhouettes in different yarn platform vs. focusing on seasonal collections

We redefine sustainability by simply using fewer raw materials over all style for her & him - we do not follow the "fashion system". Based on 35 years of creating concepts and products for large brands like Calvin Klein and Nike, my experience is that ALL BRANDS do 80% of their volume with 20% of their SKU's. This is not addressing sustainability, nor is it fiscally responsible

We have self-funded our brand from concept to launch - 2018 - July 2022. Operate a website - www.serino.studio, as well as a pop-up shop in the west village of NYC