Serenity urgent care and wellness center

Serenity Urgent Care and Wellness

Introduction Serenity Urgent Care and Wellness is a physician-led, high-acuity urgent care center based in Tucson, Arizona, redefining same-day medical care through emergency room–level expertise delivered in a convenient, patient-centered outpatient setting.

Founded by a board-certified Emergency Medicine physician, Serenity bridges the critical gap between traditional urgent care clinics and overcrowded hospital emergency departments. By offering advanced diagnostics, procedures, and clinical decision-making typically reserved for ER settings, Serenity provides faster, higher-quality, and more cost-effective care for patients and referring providers alike.

In order to meet the needs of our community, we are open seven days a week between the hours of 8:00am and 6:00pm. We anticipate adding longer hours as our patient base grows.

Our Team Dr. Jodee Meddy, MD – Founder & Medical Director Board-Certified Emergency Medicine Physician, MBA in Healthcare Administration, years of CEO-level management of hospitals and long-term facilities. Extensive experience managing high-acuity cases in hospital ER settings. Specialized in advanced procedures including complex laceration repair, point-of-care ultrasound (POCUS), and acute diagnostics. Proven track record of clinical excellence, patient satisfaction, and operational leadership.

Clinical & Operational Team Other providers include emergency room–experienced and trained Advanced Practice Providers, as well as a second Board-Certified Emergency Room Physician. Practice Administrator with over thirty years' experience in healthcare offices and management, including fifteen years in Urgent Care, certified as a Radiologic Technologist and Medical Assistant. Focus on efficiency, patient experience, and high-quality outcomes. Lean, scalable staffing model designed for expansion.

The Problem The U.S. healthcare system faces a growing crisis in access to timely, appropriate acute care. Emergency rooms are overcrowded, with wait times often exceeding several hours. Corporate urgent care centers lack advanced capabilities, resulting in unnecessary ER referrals. Patients face high costs and delays for conditions that could be treated efficiently in an outpatient setting. Primary care access is limited, particularly for same-day needs.

Market Opportunity The U.S. urgent care market exceeds $40 billion annually and continues to grow. There is rising demand for cost-effective, same-day care alternatives and a significant opportunity to capture mid-acuity cases currently pushed to ERs. The Catalina Foothills area contains the highest-earning zip code in Tucson. With a large elderly population, this provides an abundance of people with acute and chronic long-term ailments who can afford alternative therapies and who also need urgent care.

The Solution Serenity Urgent Care and Wellness delivers a hybrid care model that combines emergency room–level expertise, advanced diagnostics (including on-site X-ray and point-of-care ultrasound), procedural capabilities (complex laceration repair, IV therapies, etc.), and a concierge-level patient experience.

Key Differentiators: Board-certified ER physician on-site. Ability to treat higher-acuity cases than traditional urgent care. Reduced unnecessary ER referrals. Faster diagnosis and treatment. This model improves outcomes while significantly reducing costs for patients and payers.

Business Model Serenity generates revenue through multiple diversified streams:

Urgent Care

• Fee-for-service patient visits (contracted with all major private medical insurance companies in the area, including Medicare and self-pay)
• Procedure-based revenue (laceration repair, imaging, IV therapy, etc.)
• Ancillary services (X-ray, ultrasound diagnostics)
• Employer and occupational health services (future expansion)
• Cash-pay wellness and specialty services

Wellness Services Serenity provides a Wellness program that includes IV therapy for nutrients, anti-aging, and general well-being. HRT – Serenity provides hormone replacement therapy for men and women in a medically supervised, in-person clinic providing active supervision of hormone levels. Ketamine therapy – providing relief for patients with chronic pain when other methods have failed. All of the above are self-pay services with payment due at the time of service, priced both as individual treatments and as packaged well-being therapies. Soon we plan to add and market a third tier of mental health services which will include Ketamine therapy for anxiety and depression.

Competition Primary Competitors: Corporate urgent care chains (e.g., NextCare), hospital-affiliated urgent care centers, and emergency departments.

Serenity's Competitive Advantage: Physician-led vs. mid-level-driven care models. Higher acuity capability means fewer referrals out. Superior patient experience and outcomes. Faster service and reduced wait times. Strong community positioning and trust. Advanced imaging and procedures that other urgent care centers do not provide.

Our Vision To build a regional and ultimately national network of physician-led urgent care centers that replace unnecessary ER utilization, deliver higher-acuity outpatient care, and set a new standard for urgent care quality. Serenity aims to become the premium brand in urgent care, known for clinical excellence, efficiency, and patient-centered care.

Traction

• Successfully launched flagship location in Tucson, Arizona, securing Arizona Department of Health Licensing for the facility and lab
• Built a state-of-the-art facility from the ground up
• Strong patient demand and community interest
• Established operational workflows and service offerings
• Positive patient outcomes and satisfaction
• Growing referral relationships within the community
• Achieved credentialing with many major health insurance companies