Semper Suds™ — A Modern, Technology-Enabled Laundromat Platform
Company. Roman Real Estate Investments LLC, d/b/a Semper Suds™ Laundry Co. — a majority service-disabled veteran-owned small business (SDVOSB-eligible, subject to verification) headquartered in Fredericksburg, Virginia. Founded and led by Sgt. Jason Roman (Ret.), U.S. Marine Corps.
The opportunity. Self-service and full-service laundry is a recurring, non-discretionary essential service with durable household demand, low correlation to discretionary spending cycles, and meaningful operating leverage when run with modern equipment, technology, and discipline. Semper Suds is being built as a long-term, asset-owning operating company — not a quick flip — with a clear path from a single flagship store to a regional platform.
Flagship site — 1700 Princess Anne St., Fredericksburg, VA 22401.
• 3,670 SF on 0.79 acres, CM zoning, within the Princess Anne Street / downtown Fredericksburg corridor.
• Adaptive reuse of a former restaurant site, currently under diligence for laundromat use (zoning indicated as permissible by Fredericksburg staff, subject to final review).
• Strong recurring-demand demographics inside the trade area:
• 1-mile: ~9,666 residents, 53.1% renter-occupied, 62.6% non-family households, 20.9% group quarters, ~13,714 daytime employees.
• 3-mile: ~60,841 residents projected to ~64,350 by 2030, median household income ~$115,901, ~33,760 daytime employees.
• Demographics are anchored by renters, students/group quarters, smaller households, and working professionals — the household profiles most reliant on out-of-unit laundry.
Concept and positioning.
• Modern, technology-enabled facility designed around uptime, cleanliness, safety, and convenience.
• Equipment plan (subject to final layout): The Alliance equipment package (Quote Q-41289-1) is sized for up to 66 total machines/pockets. Current planning targets approximately 50 self-service machines/pockets — washers tentatively matched and paired to corresponding-sized dryer pockets for efficient customer workflow — and a separate dedicated wash-dry-fold (WDF) area of approximately 16 paired machines/pockets in a distinct part of the store. Final machine counts, mix, and layout remain subject to buildout space, utility routing, distributor layout review, code/ADA requirements, and lender/SBA review.
• Pickup/drop-off, app/card payments, smart-locker convenience, controlled access, and security infrastructure.
• Premium experience without a premium price posture — differentiation through execution, not markup.
Equipment platform. Alliance Laundry Systems (Huebsch / Speed Queen Commercial), an industry-standard commercial laundry manufacturer. Equipment selection reflects long-life industrial-grade hardware, factory-supported installation, and a maintenance posture designed to protect uptime and equipment life.
Operations and team.
• Founder & CEO — Sgt. Jason Roman (Ret.), U.S. Marine Corps. Service-disabled veteran with a background in general contracting, plumbing, facility buildout, and technology/business systems implementation. Leads strategy, operations, finance, real estate, and SBA/lender relationships.
• CTO. Leads technology stack, payment and telemetry integration, CRM/operations systems, and customer-facing platform work.
• Store staffing model. Approximately 5–7 employees per store with 135–200 weekly labor hours, including a dedicated WDF lead or shift-level WDF responsibility, scaled around self-service coverage, WDF production, customer service, and proper shift pass-downs.
Technology and security discipline. The planned technology stack combines commercial equipment with Cents and LaundryWorks/LaundroWorks-style payment, telemetry, and management tools — supporting app/card payments, WDF workflow management, machine monitoring, revenue tracking, uptime alerts, customer engagement, and management reporting. Controlled access, security cameras, operational monitoring, and smart lockers support customer safety, after-hours accountability, and controlled WDF intake/pickup.
Green infrastructure and long-term efficiency. Eco-conscious operating discipline rather than cosmetic branding. Planning materials include water softening, wastewater lint/microfiber capture, wastewater heat-exchanger/heat-recovery infrastructure, and solar readiness where feasible — designed to reduce utility volatility, protect equipment, improve detergent efficiency, and support long-horizon durability.
Veteran-owned positioning. As a majority service-disabled veteran-owned small business, Semper Suds intends to pursue SDVOSB certification and the associated federal/state set-aside and procurement programs where applicable. The brand and the operating posture are built around the values reflected in the Semper Suds™ identity: the few, the proud, the clean.
Scaling strategy. Each subsequent location is planned as a ground-up build (or major adaptive reuse) under the same operating model and brand standards, with the Company retaining ownership of land and building assets across the platform. The long-term thesis combines durable laundromat cash flow with appreciation of underlying real estate.
Status. Flagship site at 1700 Princess Anne St. under active diligence. Items in progress include final layout validation and machine-count confirmation against available buildout space and utility routing, zoning sign-off, utility capacity validation (water, gas, electrical, drainage, venting), ADA and code compliance review, General Contractor pricing, distributor layout review with Alliance Laundry Systems, permitting, and lender/SBA underwriting. 

Contact. Jason Roman, Founder & CEO — Roman Real Estate Investments LLC d/b/a Semper Suds™. Inquiries welcome via the investor channels listed on this profile.