Self Love LLC
- Female Toy product Line
- Independent US Retailers
o Clothing and bathing suits
- Self Love Clothing Line
o Studded and bedazzled shorts
o Jeans
o Bathing suits
o Statement shirts
o Custom shoes
o Jewlery
- Self Love sensual Candles
- Self Love Lube Line, condoms and other lotions and bath bombs
Self Love is an online boutique that connects independent retailers and wholesalers who do all manufacturing and business within the United States to a broad array of customers. SelfLove will establish their own brand, under the LLC and business name SelfLove, continuing the foundations of its past entity as the Pink Pineapple Shoppe as well as “custom” shoes and will also provide a brand of statement apparel, including studded and bedazzled shorts and t shirts. We are looking to begin a brand of SelfLove toys, hence the name SelfLove. This will include, sensual female toys, including dildos, vibrators and more, with a neighboring brand of lubes, massage oils, lotion and candles.
The foundations of SelfLove and what the entity stands for are listed as so;
- Self Love provides a brand of empowering female products and works to create a society of powerful women supporting women. All members of SelfLove are women, and we are focused on creating an outlet of positive female sexuality and creativity.
- SelfLove will only do business with manufacturers who have a Grade A manufacturing reputation meaning, we believe in sustainability and ethical business practices including, fair wages, acceptable working conditions, and safe products.
- All products made by SelfLove, under the SelfLove Brand and LLC will always provide safe FDA approved materials, and fair conditions for our manufacturing of SelfLove products.
- Our prices will reflect reasonable marketing and financial practices reflecting an average market standpoint. We believe our products should be available to everyone and not reflect the pricings of luxury brand, while our customers should feel the products are of luxury standards.
- Fair marketing practices, as we will never refer to ourselves as “the best” until the title has been earned. SelfLove believes in fair marketing practices, including no photoshopping or altering of photos of any products and no paid endorsements with any celebrities or self-proclaimed “influencers”.
Mission Statement
From its creation SelfLove has established itself as a business by women for women. All members of the organization adhere to the standards of creativity and freedom of expression in the forms of art, sexuality and morality. Using our platform as a means of services and consumer products we seek to help reform a world where women continue to have a voice and rise above societal standards.
Target Market
Our target market is as followed;
- Any and every woman
Problems
Many brands create huge price gouges on certain if not all retail products bought at wholesale. Providing a mark-up of 300 to 600% if not more of actual production cost. Many of these websites and retail brands also continue to market unrealistic expectations of women’s bodies, altering photos to the extreme creating a social media standards that are false or unrealistic to obtain. Lastly, most “sex shops” and sex-toy websites over-sexualize their products, creating a dirty and almost pornographic representation of certain products. This drives away a huge customer base, as they are creating an unsafe and uncomfortable outlet for their primary market.
Solution
SelfLove has been established to create a brand a products for, exactly that, selflove. We are hoping to eradicate an era of “dirtiness” associated with feminine products, as well as establishing a brand that is available to all women of shapes and sizes regardless of class and race. We hope to educate our users on the notion of selflove through our product lines, by providing affordable apparel and safe sustainable materials. We want every selflove customer to feel like a queen.
Competitors
Our competitors are as followed
- Calexotics (sex-toy)
- WeVibe
- PrettyLittleThing
Competitive Advantage
- Two members have Business degrees, one member a marketing degree and another member an Engineering degree. All of our members are powerful women who contribute and adhere to the notion of selflove.
- All of our products will be sustainable, created with recycled materials, or safe FDA approved materials.
Marketing Channels
- Social media outlets such as twitter, Instagram, Facebook, etc.
- Word of mouth
- Email list (subscribers)
- Blog and podcast
- Mailing List
- Partnership with podcast “Call her Daddy”
Selling outlets
- Website (primary)
- Boutique (future)