Our customers know exactly what they want.
But a highly fragmented supply of pre-owned fashion online makes it hard to find the style you’re looking for, in the right size without overpaying.
We’re reinventing the way you thrift to make it easier and more enjoyable to find exactly what you’re looking for.
Our mission is to connect shoppers with the largest selection of pre-owned inventory from top brands, vintage sellers, and secondhand marketplaces around the globe so they can search, shop and save the best vintage items in one place. With over 100 pre-owned fashion marketplaces and boutiques, there is no efficient way to search for and shop second hand clothing across multiple platforms.
We are a fashion search platform and app connecting you with the largest selection of pre-owned inventory from top brands, vintage sellers, and secondhand marketplaces around the globe.
BUSINESS MODEL
- FILTER
- Browse inventory from multi-brand retailers, vintage sellers, boutiques and marketplaces
- SHOP
- Find exactly what you’re looking for in the right style and size without overpaying and buy it easily.
- PERSONALIZE
- Personalized experience showing you recommended styles and sizes based off of past history let you save and share finds
REVENUE STREAMS
- SPONSORED PRODUCTS & AD SPACE
- Marketplaces have the option to sponsor certain listings as well as purchased ad space.
- PERCENTAGE OF SALES
- SEL takes between 5–10% of each product sold from the marketplace that the item is purchased from. The percentage differs from each marketplace.
- DATA
- SEL has access to data on secondhand shoppers buying habits and marketplace trends. We will leverage this data in the future.
WHAT MAKES US UNIQUE?
- Emphasis on user experience and personalization
- Positioned for next-gen luxury consumer, but serving entire secondhand market
- Additional features such as notifications for new items, closets / favorite options, curated finds of the day, social features and more.
- Cultural resource and editorial focus
MARKET TRENDS
- The secondhand clothing market is expected to hit 77B in the next 4 years.
- Resale is expected to grow 11 times faster than the broader retail clothing sector by 2025.
- Consumers who purchased preowned clothing spent 3 TIMES MORE than regular customers.
- Preowned luxury is growing 3 TIMES FASTER than the luxury market.
- In 2020 there was 500% increase in sales of pre-owned luxury items.
- Total secondhand market is projected to grow to almost TWICE the size of fast fashion by 2029.
THE TEAM
- Delaney DelPonti CEO & Founder
- 4+ years at mobile fashion app Spylight, funded by Peter Thiel.
Founded SaDel Creative in 2017, a creative agency focused on creating digital content for fashion brands.
Passionate about secondhand shopping.
- Will Woolfson Jarvis Co Founder
- Founded Argo in 2019, a brand agency working with clients like Netflix and Gaumont.
5+ years creative consultant for fashion and accessory startups stocked in top luxury retailers around the globe.
Launched Australia’s largest video game team and content collective, PWR Supply.
CMO of Jarvis Robotics, a leading food processing tech company improving access to better nutrition.
- Our Tech Partner AE STUDIOS
- AE. Studios is a Venture Studio powering the next generation of technology companies.
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