WHO WE ARE:
Aperitif-Liqueurs is a light, low-calorie, low-alcohol, neutral spirit, crafted with botanicals, and vibrant natural colors, free from artificial additives. A crafted liqueur carefully designed to align with today’s demand for clean, high-quality indulgence, which doesn’t sacrifice on taste.
VISION:
Consumer Vision: Become a leading lifestyle brand in the spirits category.
Commercial: Become the leading modifier among bartenders in key cocktails. (Sales goal, offer deal on cases to go 1:1 with aperol – push the less sugar, no red dye agenda)
STRATEGIC OBJECTIVE:
Drive brand awareness for 23-43 year old consumers through a strong commercial strategy; focused on trade, cocktail and key establishment programming.
MISSION:
We seek to become a leading lifestyle brand in the spirits category. We don’t do boring.
In alignment with the mission of lifestyle – we want to tap into premium locations with well respected trade leaders to help establish the brand as a serious player in the space.
FRAMEWORK FOR SUCCESS:
Target: Consumer Audience & Influencers
Launch: Brand & story introduction
Test: A/B test content (optimizing for efficiencies and collecting learnings)
Expand: Digital owned (SEO, SEM) & earned (press) media & paid media activations
Execute: Cultural moments, community building, storytelling
TARGET MARKETS:
CA, FL, NY/NJ
TRADE AND CONSUMERS SHOULD KNOW WE ARE - BRAND ATTRIBUTES:
- BETTER FOR YOU AND HIGH QUALITY INGREDIENTS
- LOWER SUGAR CONTENT (NO ARTIFICIAL OR CORN SYRUP)
- LOW ABV
- LOWER CALORIES
- NO HARMFUL CHEMICALS
- NO RED 40 DYE
- NO FDC YELLOW 6
- NO ARTIFICIAL COLORS OR FLAVORS
- NO PRESERVATIVES, ADDITIVES, OR FILLERS
TRACTION:
- June-December 2024: 386 cases sold between 9 NYC locations
- Key Customers: Surf Club, Sartiano's, Zero Bond, Fouquet's Barrier, LDV Hospitality
- Existing distribution in key markets
USE OF PROCEEDS:
- Manufacturing run (Inventory)
- Sales & Marketing
- Strategic Hire
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