Sasha+Z redefines luxury fashion by blending the timeless allure of high fashion with the rigorous standards of ethical production. At the heart of our mission is the commitment to create fashion-forward, inclusive designs that honor the planet and all its people. Poised to lead as the market evolves towards more conscious consumerism, Sasha+Z stands out with its innovative approach and integrity.
Business Model: Our strategy at Sasha+Z integrates robust e-commerce and social commerce platforms, including a well-established Shopify website and stores on Instagram, Facebook, and Tiktok, with a strong focus on expanding retail partnerships. We are actively working to place our styles in premier stores such as Nordstrom and Saks Fifth Avenue. This dual approach allows us to not only capture the digital-native market but also tap into the extensive customer base of these established retailers, significantly increasing our visibility and sales potential. Our model is particularly designed to target the inclusive Premium Fashion Market, catering to customers who prioritize sustainability alongside style.
Products: Our product lineup initially focuses on women's and children's fashion, spanning from casual wear to formal attire, all crafted from eco-friendly materials. Our design philosophy centers on creating pieces that are both stylish and comfortable while promoting a culture of inclusivity and environmental responsibility. Plans are underway to expand into men's wear and sustainable accessories, aiming to offer a comprehensive fashion line that caters to conscious consumers globally.
Team and Credentials:
- Aparna Velagapudi, Founder and Head of Design, brings over six years of experience in apparel manufacturing and haute couture. Her passion for democratizing sustainable fashion inspired the creation of Sasha+Z.
- Vish Tella, Co-founder and Head of Operations, utilizes his MBA in Entrepreneurship and Marketing from Duke University and extensive marketing experience to drive Sasha+Z towards becoming a market leader in sustainable luxury fashion.
- Daria Zinoveva, Director of Design, integrates her experience from luxury brands like Gucci and recognition in Vogue Italia to elevate Sasha+Z’s collections, blending top-tier aesthetics with sustainable practices.
- Camilla Cordaro, Sourcing Specialist, utilizes over a decade of experience in fabric sourcing and sustainable strategies to ensure Sasha+Z's materials meet the highest ethical and quality standards, directly contributing to the brand's luxury and eco-conscious identity.
Market and Customers: The ethical fashion market is poised for significant growth, expected to expand from $8.83 billion in 2023 to $15.17 billion by 2030. Our primary customers are environmentally conscious and value-driven, predominantly millennials and Gen Z consumers who demand fashion that aligns with their ethical standards.
Funding Use: The $300K investment will be strategically utilized to enhance our product development, significantly scale our marketing efforts, and broaden our team. This funding will facilitate our penetration into major retail outlets, amplify our market presence, and expedite our projected revenue growth, allowing for continuous innovation in line with market demands.
By investing in Sasha+Z, you are not only supporting a brand at the forefront of sustainable luxury fashion but also contributing to a positive environmental and social impact.
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