Bringing a European luxury real estate company to the northwest. Already have agents who want to join. Looking for startup capital for year one.
ABOUT
Barnes International, Seattle is a luxury real estate brokerage that offers unparalleled service and expertise in buying and selling high-end properties. Our vision is to redefine luxury real estate by utilizing cutting-edge technology and leveraging our deep luxury market knowledge to help our clients achieve their real estate goals. We aim to be recognized as the premier luxury real estate brokerage, setting the industry's standard for excellence, and providing our clients with the ultimate experience. Our services are not limited to buyers and sellers but also provide unparalleled opportunities for local brokers to streamline and build their businesses. Barnes International, Seattle, will invest in Artificial Intelligence and Web 3 solutions for building intellectual Property (IP) for servicing customers beyond real estate brokerage. Barnes International Seattle will use virtual reality and 3D modeling to provide clients with immersive property tours. We also plan to purchase the Barnes International Realty license and build a luxury brand presence in the northwest by opening 1-5 locations over the next 5 years. Barnes International Seattle will focus locations in and around King, Snohomish, Kitsap and Island counties. With the first location starting in Bellevue. Depending on market conditions, the next locations would be Seattle, Kirkland, Mercer Island, Bainbridge Island and Orcas Island.
The high-end properties in the Seattle area are distinguished by their unique and desirable features, such as waterfront locations, panoramic views, high-end finishes, and exclusive amenities. Barnes International, Seattle specializes in serving domestic and international clientele, essentially building a community and intersection that connects buyers and sellers of high-end residential properties, such as mansions, estates, and penthouses.
The global real estate market is expected to reach USD 5.85 trillion by 2030, registering a CAGR of 5.2% from 2022 to 2030. The residential property segment is expected to reach USD 2.21 trillion by 2030, growing at a CAGR of 6.0% from 2022 to 2030. The rental type was valued at USD 1.92 trillion in 2021 and is expected to reach USD 3.04 trillion by 2030, owing to the higher spending of the Gen Z generation on rental real estate. The global real estate brokerage market was valued at $1344.45 billion in 2022 and is expected to grow at a CAGR of 9.2% to reach $1913 billion in 2026. The US real estate brokerage market exhibits the most demand for real estate brokers globally. The Seattle area, real estate market, is considered one of the hottest and most competitive in the United States —Seattle's real estate market includes a significant number of properties priced at or above one million dollars.
The marketing strategy for Barnes International, Seattle, comprises Website/SEO Marketing, Geo-Targeted Ads, Content Marketing, and Social Media Marketing. For Website/SEO Marketing, Barnes International, Seattle, will conduct keyword research, list blog post ideas, refresh existing blog posts, create a Search Insights Report, assign content to their team, and track progress. For Geo-Targeted Ads, Barnes International Seattle will identify the target audience, choose relevant keywords, optimize pages, use location-based targeting, use ad extensions, and retargeting. Content Marketing includes defining the target audience, creating a content calendar, utilizing videos and photos, writing blogs, email marketing, socializing media, and using testimonials. Lastly, Social Media Marketing involves engaging with the audience, highlighting the properties, sharing valuable and engaging content, and using testimonials to establish trust and credibility.
Mission
At Barnes International Seattle, our mission is to provide exceptional white-glove service and expertise in luxury real estate to domestic and international clients. We aim to redefine the luxury real estate industry by utilizing innovative technology, leveraging our deep knowledge of the luxury market, and offering premium services to provide the ultimate experience for our clients. As brokerage owners, we also strive to provide service, support, and opportunities for brokers/agents to streamline and build their business.
Vision
Our vision is to build a premier luxury real estate brokerage, setting the standard for excellence in the industry. We will achieve this by building a solid community of buyers and sellers of high-end residential properties, leveraging technology solutions, investing in artificial intelligence and Web 3 solutions for building IP and supporting brokers/agents to grow their business. Our goal is to provide unparalleled service to our clients and exceed their expectations in every aspect of buying and selling.
Values
Customer-Centric: We priorities our clients and their needs and strive to provide exceptional service that exceeds their expectations.
Excellence: We are committed to setting the standard for excellence in the luxury real estate industry and strive t to improve our service, expertise, and technology continuously
Innovation: We embrace technology and innovation to improve efficiency, enhance the customer experience, and gain valuable insights into market trends and customer behavior.
Integrity: We operate with honesty, transparency, and professionalism in all aspects of our business.
Teamwork: We value collaboration and teamwork and believe that a formidable team is critical to delivering exceptional service, achieving success, and supporting brokers/agents to grow their business.
Charitable Contributions: Giving back to the community is a fundamental value of Barnes International, Seattle. As a global company with a hyperlocal presence, a portion of each brokers/agents fee (amount TBD) will be donated to a local community charity (TBD). It is important our brokers/agents are aligned with our core values of giving back to the community. Brokers/agents can also use the company’s charitable ethos as part of their marketing program when working with their clients.
Services
Real Estate Brokerage
As a luxury real estate broker, Barnes International Seattle will specialize in domestic and international clientele, building a community and intersection that will connect buyers and sellers of high-end residential properties, such as mansions, estates, and penthouses.
Typically, the high-end properties in the Seattle area are distinguished by their unique and desirable features, such as waterfront locations, panoramic views, high-end finishes, and exclusive amenities. As well as proximity to the tech hubs across Pacific Northwest.
In Addition, a successful real estate brokerage will have experienced agents who can provide guidance and expertise to clients throughout the buying and selling process. This may involve conducting property inspections, negotiating deals, and managing the paperwork and legal requirements of real estate transactions.
- Brokers/Sales Associate: Our experienced brokers and sales associates are an integral part of our real estate brokerage services. They have a deep understanding of the local real estate market, building strong relationships with both buyers and sellers. We believe in providing our agents with industry-leading training, tools, and incentives to ensure they deliver exceptional service to our clients. Our brokers and sales associates provide a personalized experience and guiding clients through the buying and selling process, making it as smooth and efficient as possible.
- Homebuyers: Homebuyers will be typically one of the primary customers for Barnes International Seattle real estate brokerages. This can include first-time homebuyers, move-up buyers, or luxury homebuyers, depending on the brokerage's target market. Ideally $1M+ properties.
- Home sellers: Home sellers are another important customer group for Barnes International Seattle brokerage. This includes homeowners who are looking to sell their property quickly and efficiently, as well as luxury homeowners who are looking for a high-end, personalized experience.
- Investors: Real estate investors are another potential primary customer group for a real estate brokerage. This is particularly becoming a bigger segment of the market in the Seattle area with tech wealth. This includes individuals or companies who are looking to buy and sell properties for investment purposes.
- Relocating employees: Many companies such as Microsoft and Amazon etc in the Seattle market offer relocation packages to their employees, which often includes assistance with buying or selling a home. Barnes International Seattle will specialize in relocation services can help these employees navigate the process and find the right Property.
- Property management clients: Barnes International Seattle Real estate brokerages will also offer property management services and may also target property owners who need help managing their rental properties.
- Commercial real estate clients: Barnes International, Seattle, in the future, might venture into commercial real estate, such as office buildings, retail spaces, or industrial properties. The primary customers may include business owners, investors, or developers looking to buy or sell commercial properties.
Luxury Concierge Services
In Addition to our real estate brokerage services, we offer luxury concierge services. Our strategic partnerships with Barnes Luxury Services enable us to provide white-glove referrals for yachts, private aviation, and luxury vacation rentals. This service is designed to enhance our clients' luxury experience, providing them access to premium services that complement their high-end real estate needs.
Technology Solutions
Technology has become an integral part of the real estate brokerage industry, helping to streamline processes, increase efficiency, and improve the overall customer experience. Technology is an essential component of modern real estate brokerages, helping to improve efficiency, enhance the customer experience, and gain valuable insights into market trends and customer behavior.
Everything is digitized, from customer questions to transitions to nurturing current clients. Our observation and experience show that technology is being actively used in real estate brokerages for online platforms and mobile apps. These tools allow clients to search for properties, view listings, and communicate with agents, all from the convenience of their mobile devices.
In Addition, Barnes International Seattle will use customer relationship management (CRM) software to manage client information and track interactions. This allows agents to understand client needs and preferences better and provide more personalized service.
Technology is also used in the marketing efforts of real estate brokerages, with many using social media and digital advertising to reach potential clients. In some cases, virtual reality and 3D modelling technology can provide clients with immersive property tours, even if they cannot physically visit the Property.
Finally, Barnes International Seattle real estate brokerages will use data analytics and artificial intelligence (AI) to gain insights into market trends and customer behavior. This information can inform business strategies, improve the customer experience, and make more informed business decisions.
Sandra Shaffer
With over 18 years of experience in selling luxury real estate, Sandra has experience helping clients buy and sell homes and a keen eye for business opportunities. She realized a hole in the luxury market and how we might be able to reach those high-wealth home buyers or investors.
Sandra is an avid traveler. During her travels, she was always making new connections. Talking about real estate and why buying in other countries might benefit her and their clientele. During one such adventure, she found a company that offers exceptional services and opportunities for an international clientele. She saw a way to help local buyers and sellers reach beyond borders to achieve their personal goals.