Safety's R US LLC, is a safety business that sells Safety products, I have a invention that is the power to save life's, it's the safety view passenger Door Mirror Device for the back seat passenger Door, to help the back seat passenger to be able to see the traffic coming before opening the door to exit the vehicle. 

 

SAFETY’S R US LLC

1684 Nelson Ave • Bronx, NY 10453 Phone: 347‑325‑4619 Founder & Owner: David Jackson (Header — place in Word header section)

BUSINESS PLAN — SAFETY’S R US LLC

PAGE 1 — Executive Summary

Safety’s R US LLC is an automotive safety innovation company founded in the Bronx, New York. The company’s flagship invention, the Safety View Passenger Door Mirror Device, addresses a critical safety issue: rear‑seat passengers opening vehicle doors without visibility of oncoming traffic. This leads to injuries, fatalities, property damage, insurance claims, and legal exposure.

The Safety View Mirror is a compact, wide‑angle, universally compatible device that mounts on rear passenger doors and eliminates blind spots. With no direct competitors and a market of over 289 million vehicles in the U.S., the product is positioned for rapid national adoption.

The company seeks funding to finalize manufacturing, secure patent protection, launch a national auto‑industry tour, and scale distribution through retail, wholesale, fleet partnerships, and licensing agreements.

PAGE 2 — Company Overview

Safety’s R US LLC develops innovative, practical, and affordable safety solutions for the automotive industry. The company’s mission is to reduce preventable accidents caused by blind‑spot dooring incidents involving cyclists, pedestrians, and passing vehicles.

Founder: David Jackson Location: Bronx, New York Industry: Automotive Safety Flagship Product: Safety View Passenger Door Mirror Device

The long‑term vision is to make the Safety View Mirror a national safety standard installed on all passenger vehicles.

PAGE 3 — The Problem

Rear‑seat passengers cannot see oncoming traffic before opening the door. This causes:

• Injuries and fatalities

• “Dooring” accidents involving cyclists

• Insurance claims and liability costs

• Property damage

• Legal exposure for fleets

Despite the severity of the issue, no existing product provides rear‑door visibility for passengers.

PAGE 4 — The Solution

The Safety View Passenger Door Mirror Device is a compact, wide‑angle mirror designed specifically for rear passenger doors. It provides passengers with a clear view of approaching traffic, eliminating blind spots and preventing accidents.

Key attributes include wide‑angle visibility, universal compatibility, weather‑resistant materials, easy installation, and a patent‑pending design.

PAGE 5 — Product Description

The Safety View Mirror is engineered for durability, visibility, and universal compatibility.

Features include:

• Wide‑angle mirror for maximum coverage

• Universal fit for all vehicle types

• Weather‑resistant construction

• Low‑cost manufacturing

• Child‑safe rounded edges

• Adhesive or screw‑mounted installation

PAGE 6 — Market Analysis

Total Addressable Market

• 289M+ vehicles in the U.S.

• 2M+ rideshare vehicles

• 1M+ taxis, shuttles, and commercial fleets

• Insurance companies seeking claim‑reduction tools

• Auto manufacturers adding new safety features

Industry Trends

• Rising demand for affordable safety upgrades

• Increased cycling and pedestrian traffic

• Growth of rideshare and delivery fleets

• Insurance companies incentivizing safety add‑ons

PAGE 7 — Target Market

Primary customer segments include:

• Taxi companies

• Rideshare fleets

• Auto manufacturers

• Insurance companies

• Retail auto stores (AutoZone, Walmart, Amazon)

• Commercial fleets (hotels, airports, shuttles)

PAGE 8 — Competitive Advantage

The Safety View Mirror stands out due to:

• No direct competitors

• Blind‑spot mirrors only address front doors

• Camera systems are expensive and not rear‑door focused

• No existing solution provides rear‑door visibility

• Low manufacturing cost

• Universal compatibility

PAGE 9 — Marketing Strategy

Brand Positioning

A simple, affordable, life‑saving safety device for every vehicle.

Marketing Channels

• Social media advertising

• Google Ads

• YouTube demonstrations

• Taxi & rideshare partnerships

• Auto industry expos

• Insurance pilot programs

Marketing Budget

• Digital ads: $5,000–$15,000

• Video production: $2,000–$5,000

• Trade shows: $3,000–$10,000

• Website & branding: $1,500–$3,000

PAGE 10 — Sales Strategy (Pricing Removed)

Sales will be driven through:

• Direct‑to‑consumer online sales

• Wholesale distribution

• Retail partnerships

• Licensing agreements

• Insurance company programs

• Government and municipal fleet contracts

Revenue will come from:

• Product sales

• Wholesale orders

• Retail distribution

• Licensing

• Fleet contracts

Pricing will vary based on manufacturing cost, order volume, and distribution channel.

PAGE 11 — Operations Plan

Operations include:

• Warehouse & fulfillment

• Inventory management

• Shipping and returns

• Customer support

• Fleet and retail logistics

Manufacturing includes tooling, molds, production runs, packaging, and quality control.

PAGE 12 — Management & Organization

David Jackson — Founder & CEO Leads product development, partnerships, and investor relations.

Future hires include:

• Operations manager

• Marketing lead

• Manufacturing liaison

• Administrative support

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