Unlocking Memories, Building Legacies: RTree where innovation meets family connections.
RTree is an innovative private and secure family storage and sharing App, that utilizes an interactive family tree to help families securely organize, share, and preserve their special moments in the digital age.
The Problem We Solve:
In today's fast-paced digital age, a significant dilemma goes unnoticed until it's too late: the scattering of our most cherished family memories and the loss of the stories that define our unique family legacies.
Our family's stories and the moments that truly matter, have become fragmented, scattered across multiple devices, cloud services, and social media platforms. Those heartwarming photographs, delightful videos, and precious narratives are trapped within digital silos, disconnected from their context and from each other.
Why RTree:
Founded by grandparents, we understand the importance of these stories. Research has shown the positive effects on children who know their family stories.
Our App makes it easy to create an interactive family Tree, stay connected to family members in your own private and secure space. Share special moments and stories with family members keeping them apprised of your life’s journey.
With innovative features that will include:
Digital Collaborative Photo Albums: a shared space where everyone contributes, adding diverse perspectives to a unified Family Tree. This collaborative effort captures events, special dates, family members and shared experiences from various family members' viewpoints organizing them to easily retrieve for their enjoyment.
Capture the Moment Reels - allows users to create personal montages by combining photos and videos from your devices into 15 – 30 second Reels. Simply select the photos and videos and our System does the rest. You can add heartfelt messages or music to transform ordinary memories into captivating narratives.
In summary, our platform preserves these cherished stories and safeguards them for generations to come. As the digital age grows exponentially RTree solves the modern challenges:
- provides innovative tools for capturing, organizing, and storing special moments
- an engaging way to participate and share treasured experiences
- helps families stay connected even when long distances separates them
- creates family legacies
Competitive Advantage:
Unlike other platforms that focus on ancestry, RTree emphasizes real-life stories and experiences from living family members. It encourages collaboration, allowing families to build an interactive shared family tree and contribute to digital photo albums together.
RTree is not just about the past; it captures present-day moments for a digital legacy. With a focus on security and privacy, RTree provides a safe space for families to connect and share their memories seamlessly.
A question to ask, “If RTree was around 100 years ago how much would you enjoy seeing and reading the stories and experiences first-hand of past generations?”
Marketability:
We have performed over a dozen surveys with individuals regarding storing and sharing digital assets. In all surveys the overwhelming response is today’s storage options for photos and videos provide limited ability to organize and share with family members.
There is a great deal of concern over privacy and security, and many have left current social networks because of these concerns.
In all of our surveys there has been a consistent 28% - 33% high to very high interest in our App. This interest did not waiver as we introduced RTree as a subscription model. Our target market are families in the 33 to 75 age group. “Baby Boomers” show a very strong interest in a private and secure sharing site.
Business Model:
Our business model is designed to grow exponentially as family members download the App and invite other family members to join.
Using my own family as an example, my wife and I have five children, eight grandchildren. I have 3 brothers and sisters; 9 nephews and nieces and my wife has four brothers and sisters and five nephews and nieces. In our beta testing our immediate Tree grew to 22 paying customers. When we added extended family members the potential paid subscription grew to over 145 people.
Our pricing is straightforward. We will offer a two-week free trial. Users that opt in will pay using Apple and Google in-App purchasing. Our pricing is $10.99 a year for a family of 4 with 25GB of data. Additional data can be purchased at discounted rates.
We will offer family discounted plans that include shared data from 250GB to 2TB of data and the ability to purchase additional data individually at discounted rates.
With family pricing discounts our annual costs are less than $.03 a day.
RTree’s launch in the USA/Canada is just the beginning. With its universal appeal, it’s set to resonate globally in family-centric nations like India, South and Latin America, Ukraine, Israel, and Europe. Our platform excels in linking families separated by long distances.
RTree to Date:
Our App is unique as it uses an interactive family Tree to organize, connect and share special moments and stories.
We have been hard at work to bring this dream and passion to fruition. Over the last 12 months, we've created a working prototype that includes:
- Easy set up and creation of your immediate family tree.
- An invite process to add and connect immediate and extended family members.
- A functioning interactive family tree that lets them see and build upon their family's history.
- A way to capture and share special moments.
- A way to tell stories and upload pictures and videos
With the two features discussed in “Why Rtree” we will strengthen our competitive advantage. These two features have been analyzed by our App development team and the specifications identified for production.
Go To Market Strategy:
We are creating an Ambassadorship program. Our ambassadors will have extensive social media presences with close connections to introduce RTree. Our ambassadors will attend community events and identify opportunities to introduce RTree, like PTA’s, churches, Neighborhood HOA’s and community events.
We are currently working with our first group to develop an incentive and reward program.
In addition, we will offer savings and special features to family members that invite and get 5+ family members signed up.
Lastly, we will utilize digital and print advertising focused on our target market
Funding:
We are seeking an investment of $200,000. With the funding we will be able to complete development of the App and prepare to launch in the Spring of 2024: Approx $55,000
We will implement a digital marketing plan to augment our Ambassadorship rollout plan allowing us to grow users quicker. We will focus our initial marketing on the Charlotte, NC region to gain traction and then expand to the Southeast US and then throughout North America. Approx $75,000.
Hire a dedicated digital marketing specialist: Approx $70,000.
Our plan is to reach profitability within 18 months after launch.
We seek an investor(s) with mobile App experience that can provide insights to help optimize our launch.