In 2013, Kellie Lee, an avid backpacker, was exploring in the kitchen when her own health concerns led her to create a healthy bar for her and her family to enjoy while out exploring the Sierra Mountains. Rowdy Bars is 100% family-owned and operated by Kellie and her two sisters. Rowdy Bars launched in the CPG industry in 2018 and the headquarters are in Reno, NV and while the co-packer is in California. Annual sales are projected to be close to 1,000,000 this year. RB is distributed by UNFI and KeHE. Rowdy Bars have a national partnership with the JDRF and have been a part of many other organizations by donating products to places like the local food banks and pantries. Additionally, Rowdy Bars has a partnership and supports DECA, Diabetes Education Camp Association. Rowdy Bars are for the go-getters and doers like YOU - time to feed your rowdy side!
Our superfood energy bars are loaded with prebiotic fiber from Yacon Root and collagen which is good for the stomach, hair, nails, and skin. We are designed to nourish and replenish your body. We are woman-owned and operated by three sisters. Rowdy Bars has Dairy-Free, Keto, and Paleo options. We have 5 flavors. Our flavors are Chocolate Coconut Cashew, Peanutty Dark Chocolate, Sunflower Butter N' Berries, Blueberry Almond Tart, and Keto Chocolaty Cookie Dough. We just launched our first protein powder mix Snickerdoodle Collagen Protein Powder. We are non-GMO, soy-, gluten-free, low-glycemic, and have no artificial or natural flavoring, no sugar alcohols, and nothing that will trick the brain. We have been well received by both type 1 and type 2 diabetics, as well as, others living with autoimmune diseases, such as MS. However, we all need fiber and a healthy microbiome, so everyone who loves to take care of their health would benefit from eating Rowdy Bars.
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