Rolltag

What is Rolltag?

Rolltag is a social photo albums app. It modernizes albums for Gen Z with popular social media features.

Digital photo albums are popular for capturing memories. Yet, there isn't a social media app for albums. Current products like Google + iOS Photos are: just for storage, not discoverable, and have no social network. Rolltag simply combines albums with popular social media features.

Create an album for any experience, title it, and invite collaborators. For example, a shared album with a few sorority sisters for a college party. Capture photos/videos at the party and add them to the album. You can tag people in the media, too.

Post your album and it appears in the main feed. Your followers can like and comment on it. Your profile displays albums you've created and are tagged in. Receive notifications for likes, comments, tags, follows requests.

Market

The market opportunity is the ad revenue for social media. Meta had $117 billion in revenue in 2021. Google Photos has 1 billion users. Instagram has 480 million Gen Z users. Rolltag aims to bridge the albums and social media demographics together.

Initial target customers will be college and high school, students. The plan is to launch on college campuses.

Google + iOS Photos are album competitors. Snapchat, Instagram, and Tik Tok are social media competitors. Album competitors don't have social network features. Social media competitors don't have album features.

Rolltag offers social media users a new format to share.

Progress

Android + iOS, go to market, apps are done. $200,000 development spent with premier agency.

Beta test program with 50 college students over 10 weeks. Surveys, interviews, and usability tests. Strong feedback and testimonials.

"Album idea is brilliant, collaborate process is really cool"
-Haleigh, 19, UNC

"Really liked sharing similar events from different perspectives"
-Swati, 18, USC

"Like sharing albums without having to directly share with friends"
-ZeXin, 20, UCLA

"It's better to use instead of AirDrop"
-Mahogany, 21, Alabama

"An app I'd use with friends that's different than current ones"
-Bryson, 21, Texas

"Albums and collaborators will be huge"
-Rylie, 18, FSU

Team

Chris Hanson is the founder of Rolltag. He recently left bitcoin. live (trading advice service). Launched site with the founder and was the only employee for 4 years. Oversaw design/development, product, project management, social media, email marketing, and customer support. The site does $2M ARR. Prior to Bitcoin Live, he worked in private wealth at Merrill Lynch.

He partnered with the premier development agency, Amalgama (amalgama.co), after receiving a recommendation from Fueled in NYC. They have experience building social media apps and have worked with major clients in the past such as Google, Disney, and Anheuser-Busch.

Launch

We're looking to launch on US college campuses. Specifically, with top sororities at Florida, Florida State, and Alabama. Give each sorority a signup referral code, to spread around by sharing with their chapter and on their social media accounts. We'll track downloads, albums created, and media items shared by referral code. 

Top-performing sororities will win cash prizes. We'll hold weekly competitions for individuals who drive the most downloads by referral code, as well as grand prizes at the end of the '23 Spring semester for sororities overall. This will include weekend trips, date parties, etc.