Rimrock Glamping is a luxury outdoor hospitality company rooted in the rugged beauty and authentic heritage on a fifth-generation working ranch in Southwest Colorado. We combine the traditions of the Old West with modern comforts to create immersive guest experiences that celebrate cowboy culture, sustainability, and connection to the land. Our flagship glamping site—located just 12 miles from Mesa Verde National Park and bordering 1.8 million acres of San Juan National Forest—offers custom-designed covered wagons and safari-style canvas tents, each outfitted with en-suite bathrooms, Heat/AC Min Splits, private decks, and handcrafted furnishings made from timber milled right on the ranch.
Rimrock operates from May to October, offering a curated mix of accommodations, gourmet chuckwagon dining, guided horseback adventures, cold plunge pools, saunas, hiking trails, e-bike rentals, and wellness programming. Guests include affluent travelers, adventure-seeking couples, families looking for unplugged vacations, and corporate groups seeking nature-anchored retreats. Nightly rates range from $300–$400, with a focus on comfort, privacy, and rugged charm. Guests can choose from a curated menu of add-on services to customize their stay, Rimrock generates revenue through lodging, dining, retail, spa amenities, events, and group experiences.
Our business model prioritizes sustainability, profitability, and legacy. We utilize locally sourced materials, practice low-impact development, and incorporate solar energy and rainwater collection in long-term planning.
Founders Victoria A. Petersen and Perry D. Lewis bring complementary expertise to the business. Victoria holds a degree in Forestry and specializes in ecosystem management, wellness programming, and heritage hospitality. Perry, a fourth-generation steward of the land, blends high-tech operations and cowboy know-how to lead infrastructure development and guest engagement. Together, they are building Rimrock into a multi-generational business that preserves Western values while redefining sustainable luxury travel.
With projected revenues exceeding $400,000 annually by 2028 and growing demand for eco-luxury travel, Rimrock is poised to become the leading name in authentic Western glamping. Our expansion roadmap includes franchising, off-season programming, and potential new locations in the Four Corners region—all while staying true to our roots: honoring the land, the legacy, and the cowboy way.
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