We’re leveraging software, technology and AI through gamification of our barbecue restaurant. We’re focused on creating opportunities for restaurants like mine to monetize their business through mobile gaming outside of the restaurant. The name of our app is called the “Rib Shack Cooking Game” and is available in both Apple and Android app stores and in 176 different countries. The “Rib Shack Cooking Game” is a replica of our restaurant where users can serve customers in the game, earn Shack Coins to get on top of the leadership board. Users can upgrade their menu and equipment to build their own Rib Shack.
We have a physical brick and mortar barbecue restaurant located in New Haven CT that has been open for over 7 years. I started Ricky Ds Rib Shack over 10 years ago from a food truck. In business, it is important to know how and when to pivot, evolve and take advantage of new opportunities that promotes the most growth. Starting from a food truck then transitioning into the restaurant and now into the technology industry brings a whole new level of excitement for growth and opportunity.
During the pandemic I was able to put together an extremely talented team of developers with decades of experience in software and technology who can bring my vision to life.
Take a minute and think about if you’ve ever seen another restaurant with their own mobile restaurant gaming app. Exactly, we are the first to do it and this is what creates a huge opportunity when it comes to not just gamifying my restaurant but other existing restaurants.
How does the gaming app make money? The app generates revenue through in-app purchases and advertising through platforms like Google Admob. In Addition, the game brings brand awareness and as we continue to develop the app the goal is to input creative ways to drive more business into the restaurant. For example, reach 25,000 Shack Coins to redeem at the restaurant for discounts and other promotions.
Gaming is a multi-billion dollar industry and I’ve found an opportunity to participate in the tech boom and integrate it with my restaurant. I am a small business that doesn’t just dream big with no action. I like to dream big with action.
Download the “Rib Shack Cooking Game” now to check it out!
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