Hello my name is Melissa Arnold, I am a Southern California native, and beauty business entrepreneur. My companies are, Worth It Salon, Worth it Beauty Academy, and Reverence Beauty Inc. Reverence Beauty Inc. is my newest business birthed during the pandemic as my other companies were forced closed for over a year due to strict COVID restrictions in LA city and county. My niche in the beauty industry is cosmetic tattooing, not hair, not nails, nor facials. I specialize in tattooing makeup on women and men, and have earned 7 awards in my field teaching it. I now offer a pigment science class and have taught over 1,600 PMU technicians. My pigment science course is now available online.
Reverence Beauty Inc. is the business I am seeking funding for. Reverence Beauty is a family business based in Los Angeles California. Our bottles are manufactured over seas, our product is manufactured in the US. Reverence Beauty customers are all over the US, and on every continent in several countries. We have 10 distribution partners domestic and international. This is an e-commerce brand sold via our Shopify website www.Reverence.Beauty each pigment bottle retails for $38 , sets of 10 for $380, a set of 3 for $114, and a set of 6 for $228. We also offer lower price tiers for distributors.
Reverence is a husband and wife team working full time in this business. We are seeking funding to begin manufacturing our pigment products here in Los Angeles which would significantly lower our expenses, give us a much higher profit margin, save extra shipping fees, and give us unlimited supply. We have sold out every month since Oct 2021 which causes shipping delays and logistical headaches.
Reverence Beauty Inc. is a cosmetic tattoo ink (pigment) lime. Reverence pigments solves the biggest problem the permanent makeup (PMU) industry has grappled with for years, incorrect eyebrow pigment formulas that result in unsatisfactory gray tones and red hues for you and your clients.
Our mineral pigment collection was formulated responsibly by the top PMU pigment chemist, pioneer, and retired PMU master of 33 years. Our formula has been working and compliant with EU standards since the very beginning. None of the ingredients in Reverence pigments were ever on the 2022 EU REACH banned list. We are in compliance with the new law.
All of our brown colors have a brown base color, using specific iron oxides that don’t shift in color. Our browns are real and aren’t created by mixing black, red, and yellow to make a brown color. If iron oxide black, yellow, or orange is added, it’s to change the undertone of the pigment. Reverence is designed for how our bodies function biochemically to heal inside the skin beautifully and reflect perfection.
We never use carbon black in our eyebrow formulas. As our browns slowly fade they remain a lighter version of their original color until it completely fades away by 2.5 years, the way brow pigment should perform.
Our brown pigments have been calcined which creates not only beautiful hues but also reinforces stability. Ethyl alcohol is our wetting agent, carrier fluid, and preservative, the slight smell of ethyl alcohol is your assurance that there is no bacteria in the bottle.
After a proprietary mulling process, the perfect amount of glycerine has been added for the technicians ease of use. But rest assured that the mass-tone remains excellent, the lightfast score is 7-8 for all colors, and the bleed resistance is outstanding.
You’ll notice rich earth tones in our correction collection. Our rich mustard yellow color Joy, is stable and has the same life span as the other pigments in our formula. Our deep earth orange is a true orange, not made mixing red and yellow. Our olive corrector is made of chromium hydroxide green and iron oxide yellow. We do not use Titanium white, or carbon black in our correctors/modifiers. This is Reverence, responsibility, integrity, and quality.
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