Liquid Lounge is a juice and smoothie bar created to bring natural and healthier choices to Tampa. Our “health-first” initiative is to promote wellness through our vibrant fresh menu and natural flavors options with beverages and treats. We have a business to consumer model, where our focus is to unite our community through delicious and healthy smoothies, tasty treats made in-house and regularly hosted micro events. We understand the community needs access to affordable and healthier options with ingredients they know and love in an welcoming environment. Customer segments include mothers with one or more young children seeking natural juices and smoothie alternatives, healthy conscious young men and women, ages 27-35 who value making healthier food choices throughout their day and weekday commuters and delivery route drivers. Our menu consists of over 14 smoothie options, 12 Italian ice choices, 15 ice cream flavors, a variety of dehydrated fruits and fruit rolls, a selection of healthy teas, juices, booster shots, our specialty mushroom coffee and baked goods. We provide our customers with low sugar and dairy-free options and we are always working on new flavors to bring to our customers. We operate as a two- person team as juice bar attendants seven days a week. Telisha Girma has culinary training and has ownership in several successful businesses.
Liquid Lounge
8502 N. Armenia Avenue, Ste 1D, Tampa, FL 33604
Tel: 813-644-5494
Team: Owner, juice bar attendants x 2
Problem
Lack of local healthy natural juices, smoothies, and sweets made fresh and in-house that promote a health first lifestyle.
Our Solution
Design a menu using top quality ingredients that we love and that are suggestive of a healthier lifestyle.
Unique Value Proposition
Juice and smoothie bar dedicated to using ingredients we know and trust to produce high quality and flavorful healthy drinks and treats in a relaxing environment.
High Level Concept
Be a part of Relax and Unwine spa design as Tampa’s health-first top choice for holistic selfcare.
Unfair Advantage
We believe in approaching the day with a health-first mindset. We also include dairy free and low sugar options for our smoothies and ice creams. We have identified our customers' needs and embody it into our menu. Our location we selected was previously a juice bar so we incurred little buildout cost. Owner has has culinary training and has ownership in several successful businesses.
Customer Segments
Mothers with one or more young children seeking natural juices and smoothies alternatives. Healthy conscious young men, ages 27-35 who value making healthier food choices throughout their day. Weekday commuters and delivery route drivers.
Geographic: City of Tampa, Residents and workers within the 33604 area code. Also known as the Old Seminole Heights neighborhood. ● 40,309 people ● 733 business ● 5,459 employees
Early Adopters ● Walk-ins ● Mommy and Me participants
Key Metrics ● Google reviews ● Daily/ Weekly sales ● Repeat customers ● Word of mouth customers ● In-house event participation
Channels Retail/Direct Local Events Internet ● Website ● Google ● Event Platforms ● Social Media Platforms
Cost Structure Cost driven Startup ● Equipment Fixed costs ● Rent, insurance premiums Variable costs ● Fruits, milks, add-ins, supplies, etc. ● Marketing ● Payroll ● Utilities
Revenues Streams ● Natural and healthy products ○ 14+ Smoothies ○ 12 Italian Ice Flavors ○ 15 Ice Cream Flavors ○ Variety of Dehydrated Fruits & Rolls ○ Healthy Teas & Juices ○ Booster Shots ○ Mushroom Coffee ○ Baked goods ● Memberships ● GroupOn (online) ● In-house/ local events
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