Recspert is a new two-sided marketplace for busy young families with kids who play sports and live active lifestyles to help parents save time and money at each development stage of their family to find and connect with recreation experts near them. Recspert also provides health, fitness, and sports coaches/solopreneurs and businesses the ability to gain more exposure and build their network of clients in an online recreation community.
Management Team
Katie Cleasby M.Ed – Co-founder and CEO: 15 years+ years in the sports and recreation industry, including a doctorate in human organizational learning and leadership.
Dominika Kowalska Bernhart – Co- founder: 10+ years in international project management and B2B and B2C product development. Speaks 4 languages.
Hubert Kunc – CTO: 10+ years as a full-stack software engineer.
Customer Problem
Busy parents who live active lifestyles with kids who play sports have difficulty finding a specific coach for their kids and personal needs. Each kid may play a different sport or change sports throughout their development, including the parents. Current marketplaces are fragmented and require multiple tabs on your search bar. Recspert provides a one-stop-shop to save time, compare options, and find a coach on one platform at each stage in life.
Products & Services
Recspert is an online marketplace to search for a sport, fitness, wellness, or coach near you or post as an expert through membership. Recspert provides recreational opportunities by helping customers save time and money by connecting with service providers to enhance their quality of life. Recspert provides a niche marketplace for both solopreneurs with a side hustle or larger businesses to promote and find leads with the right type of customer.
Target Market
Recspert is currently marketing in the DC/Maryland/Virginia area to sports, health, and fitness experts on one side of the market and to customers who are families with young kids who play sports and parents that live active lifestyles.
Business Model
A robust marketplace in the recreation industry with a monthly subscription for the recsperts to pay to post their profile and services. Background checks are also provided as a revenue model. Customers use the platform for free but can pay to post an opportunity to search for a specific recspert. Membership is ongoing throughout the growth and development of the kids within a family, and the recsperts are re-occurring leads.
Customer Segments
Customer segments include busy families with young kids who play sports, where the parents may also be past athletes or live active lifestyles as a family. Business segments include recreation experts in health, sports, and fitness businesses.
Sales & Marketing Strategy
A digital marketing campaign targeting one sport at a time through PPC ads, including comprehensive keyword, search, and positioning strategy every month to the specific customer and recspert niche. SEO, including content optimization and strategic customer conversion. Partnerships with local health and fitness organizations/businesses for monthly promotions. Organic social media to build brand awareness. Ongoing web page optimization for cities.
Competitors
CoachUp.com - Provides one on one coaching for youth sports. Too segmented and does not provide group classes.
Thumbtack.com - Provides a general marketplace for homeowners. Too broad for fitness professionals.
Sportsengine.com - Provides a directory of youth sports programs and content for fans. Mostly leagues and tournaments, not individual coaches.
Happyswimmers.com - Provides swim lessons near you. Too segmented and just swimming.
Competitive Advantage
Recspert is a one-stop shop for busy families to narrow their search for each stage of development within a wide range of sports, wellness, and recreation experts. Recspert also provides the experts with a new niche recreation-focused marketplace.
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