It is a comic book and table top gaming store. We sell comic books, graphic novels, warhammer, miniatures, and collector card games. Our target customer is young people with disposable cash, ages 14 to 30. Though the customer will be mostly male, there are female comic book collectors. Our secondary target are the parents of our primary customers. These customers will be looking for advice and to buy their children birthday and Christmas presents. We will be selling comic books, trade paperbacks, warhammer, miniatures, and collector card games. The store is located in the busy area of Queen Street west. I have owned a store before, but did not do too well. This time I have hired someone with far more selling experience to assist me.
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