Rayvolt EV USA, inc. dba Roving EV is the exclusive US distributor for Rayvolt and eXXite electric bicycles. We sell clean, green, stylish electric bikes that stand out from the others.
Roving EV was founded in November of 2020 by Steve Sanders. Roving EV is the exclusive US distributor and importer of Rayvolt and eXXite premium electric bicycles. We sell electric bikes direct to consumer and through a nationwide dealer network.
We saw incredible growth in 2021, and are now poised to hit big new sales goals through additional funding.
The electric bike market in the United States is taking off!
According to Mordor Intelligence, "The eBike market was valued at USD 23.89 Billion in 2020 and is expected to reach USD 47.68 Billion by 2026, growing at a CAGR of 12.27% during the forecast period, 2021-2026."
- Over 1.5M eBikes were sold in the US in 2020
- Total Addressable Market (TAM) is USD $4.33 Billion
- Average eBike sold for $2,000 in 2020, and is now trending upward
Electric Bikes are the clean alternative to the Automobile.
- A recent US study found that if 15 just percent of car trips were made on an eBike instead, carbon emissions would drop by 12 percent annually
- In 2020, eBike use reduced car trips by 46% on average It costs about $0.08 to charge an eBike battery that will last the average rider 25 to 50 miles 25 miles traveled by eBike vs. of car saves $3.33
- Most eBike riders can see a positive ROI within 2-3 years
In a world of boring electric bikes that all look the same, Rayvolt and eXXite stand out as the retro, powerful, sexy, stylish ebike choice. Rayvolt and eXXite eBikes are the move-up brand that attracts riders that have proven the eBike concept, yet want to commute and explore on a high-performance, stylish, retro, quality electric bike.
After a successful year focusing on expanding the Dealer sales channel, we realized that every competitor was experiencing explosive growth in their Direct to Consumer, eCommerce sales channel. We will shift focus, energy, and capital in 2022 toward optimizing our eCommerce direct-to-consumer channel.
As a result:
- Margins increase to 60%+ fully burdened
- Sales increase due to focus on more efficient customer acquisition
- Revenue will shift to 70% online, 30% dealer
Our marketing plan focuses on three primary areas:
- Digital Awareness via social media, influencer marketing, "print" media, eBike reviewers, and optimized SEO/SEM campaigns
- Concept partnerships such as the collaboration done for SEMA and the LA Auto Show 2021 with Ford and Tjin Edition
- EV (Electric Vehicle) specific events where consumers can demo Rayvolt and eXXite bikes
A strong first year:
Not many startups can say they ran profitably during their first year of operation. Roving EV did. We would love to tell you more.
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