PURELY BELLA

PURELY BELLA is a pro-aging skincare brand made for perimenopausal and midlife skin. I’m a licensed esthetician with 32+ years of experience, and our chemist-formulated line (moisturizers, night cream, eye gel, cleanser, exfoliating pads and a cooling mist) targets the skin changes women face as hormones shift. Bridging the gap between gentle yet effective skincare for hormonal skin changes . I am also a spa founder and certified health coach . Traction: • $27,000 in paid revenue since our September 2025 launch • Live on Nordstrom.com since August 2026, plus Shopify, Amazon, TikTok Shop, Faire and two retail stockists • Signed a five-year U.S. distribution agreement with The PCA Companies (Amazon, CVS, TikTok, Dillard’s and more) with a $60,000 Year 1 purchase forecast, and sent our first purchase order We’re raising $50,000 to launch with PCA: about $25,000 for inventory (completing production underway and reordering core products) and $25,000 for marketing, including our required $3,000/month Amazon co-marketing contribution and launch support to drive sell-through.