Pure Recovery will be a recovery wellness studio that has Infrared Saunas, Red Light Beds, Cold Plunges & Contrast Therapy, to PEMF, Compression and Salt Therapy. The owner hired a consultant named Matt Stewart who owns Pure Infrared Studio in San Diego. https://pureinfraredsaunastudio.com. Pure Recovery will be modeled after Pure Infrared Studio. While San Diego has many of these type businesses as competition, Madison does not have any. Chicago is the closest area that has similar type businesses. The owner of Pure Recovery currently has a 3500 sq. ft. leased in downtown Madison and is ready to start construction.
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