PurDriven

PurDriven is a professional platform helping people uncover a fulfilling career.

Our motivation to work has been changing in every generation. From financial security in the 60s to finding your passion in the 80s, we have evolved to people looking for meaning and purpose in what they do for a living. But Research shows that almost half of all employed Americans are not satisfied at work. And the top reasons employers recognize someone as a bad hire, and workers realize it was a bad fit were greatly related to interpersonal skills and personality traits and less to technical skills. Current professional platforms are outdated and ineffective to today's workforce diversity, complexity, and needs. They are focused on technical skills, education, experience, and biodata from traditional resumes. They ignore key factors critical to person-job compatibility, like interpersonal skills and personality traits. PurDriven considers a more complete view of the workforce; we focus on both technical skills and human aspects. It is a new format designed to help people find a career that fits their interests, personality, multiple talents, and interpersonal and technical skills.

Our business model is freemium, pay-per-use, and subscription-based. First, we aim to offer users free membership to create an account and profile page and create posts for service providers and clients. The second stage will be Freemium – Free to create an account and profile page, and subscriptions to create posts for service providers and clients. Example: a freelancer offering services or an employer hiring a full-time employee. We will also provide pay-per-use options to buy screening solutions (identity check, verification, background check, etc.) and talent assessments (personality test and competencies assessment).

Our initial target market is individuals only within the age group that gave us the best CTR (click-through rate) in our social media ad campaign. For example, people ages 45 to 64 gave us a 3% CTR, three times more than our average 1% CTR. That age group makes up almost 60 million people in the workforce in the US. It is about a third of the workforce. 

In March 2022, we joined the incubator Launchpeer. We ran market proof and market test in May 2022. Successfully we moved forward to creating our prototype, which was finalized in August 2022. PurDriven was also incorporated in August 2022. We are currently in our first round of funding. We will use the money to build the platform's beta version, branding, and social media presence and get our early adopter beta users. The next investment round will be used to upgrade our platform from freemium to implementing our first couple of revenue streams. That is projected to be completed by Q4 2023. We plan to have three platform upgrades to implement all our current 18 different types of revenue streams, which we plan to complete by Q2 2024. We plan to prepare for Series A by Q4 2024. 

 

 Our first step towards our goal is to raise $86,000, which will allow us to have the complete version of our Beta platform, promote it and have our early adopter beta users. The next seed round of fundraising is projected to start in Q3 2023. 

  

Invest in PurDriven and help us fulfill our vision to consider a deeper understanding of people to improve human relations. We ultimately support the innate desire for meaning, fulfillment, and actualization.

https://wefunder.com/purdriven/
https://purdriven.com/