Profit Pro Inc.

      Sales training in the Auto Industry hasn't changed in over 30 years, it remains focused on how to overcome objections using various word tracks. Since it has not changed, it is easy to predict that 10-15% of an Auto Dealership Sales Staff will improve with this type of training and the rest won't remember what to say to their customers or when to say it. Today's Training Companies compete in a popularity contest to see who can get the most likes, or who gets the most people to hit the button below. Training Companies continue to showcase their extremely talented salespeople making it look extremely easy to use the various word tracks they teach. The problem for Auto Dealer's is that the common Sales Consultant is unable to retain the words tracks that are taught. The main reason is that they do not fully understand the psychology behind the word tracks or why they work, and they definitely do not understand any of the math involved in negotiating a car deal.
     There has never been a bigger need for sales training than there is now, and for the following years to come. The past 2 years Dealers have neglected to train their sales teams due to the lack of inventory. Even without training their sales teams, Dealerships have enjoyed higher net profits than ever before.  As their inventories begin filling back up and the profits begin to shrink, reality is going to set in and then chaos will follow. There are customers chomping at the bit to not only negotiate, but leave the Dealership if the price isn't right, simply because they can finally get the same vehicle at a Dealership nearby. Dealers will also have to deal with employees realizing that the money they made was not normal and is about to change. Are these Dealers prepared to lose staff? How can they be without having trained them for over 2 years now? Without training, there are few Dealership's out there with solid foundations, that can handle losing a certain amount of employees.
     These are all reason's why I am so excited to launch a brand new Sales Training Company, that is unlike any the Auto Industry has ever seen! For the first time ever,  Sales Consultant's will no longer have to remember, verbatim, what to say to their customer. Each Sales Consultant will have the confidence of knowing they have the equivalent of a well trained manager in the palm of their hand.
    Profit Pro Inc., is a brand new startup company that will train Auto Dealers how to negotiate with a very specific customer base representing 70-75% of the market place. We have developed a mobile app that is an easy to use, step by step negotiation tool. Our mobile app was developed, using our U.S. Patented formulas to provide vehicle appraisals, along with mathematically guiding the sales consultant through a 10 level negotiation process, while utilizing Artificial Intelligence (AI) to enhance and improve each negotiation.   
     Over the past 20+ years, my teams led 3 different Honda Dealer's to the top of New England's rankings in Sales Volume, Gross Profit (Avg. Per Unit), and CSI (Customer Scores). Using the exact same 10 level negotiation process, (we called it rule of thumb), we proved that when you teach a human being the psychology and mathematics behind a negotiation, it is easier for them to understand and therefore retain what they learn. We wanted to share it with more Dealers, but first needed to be able to shorten the learning curve. Technology has not only made that possible, but also allows us to only have to teach a human how to use our tool, technology retains the rest, learning curve officially shortened!   
    Our team consists of former General Manager's, General Sales Manager's, Sales Manager's and Finance Director's.  We have all trained Sales Consultant's this very same 10 level negotiation process that led different sales teams to the very top of the New England Region. We are all driven to train the rest of the country, one dealer at a time, forever changing the way Sales Training is done. We will also provide each Dealership with a direct phone line to their dedicated Client Success Specialist. The way Support is currently handled was another motivating factor that we are driven to change, and the support we provide will be second to none. The only person on our team that is not a former leader in the Auto Industry, is our Chief Technology Officer, and he has spent the past 20+ years working with technology. He spent 5 of those years as the Director of IT for Swervepoint and played a key role helping them modernize their technology stack, advancing their exit strategy. More recently he has been the CTO and COO of ExecuServices and WaaSio. 
     We are seeking one million dollars plus, to maintain research and development with A.I.,  finish the current API with ChatGPT 4 and prepare for ChatGPT 5 to further enhance the functionality, productivity and insightfulness of real time assistance. We seek the funds to help us grow our team and help us reach more dealers as we look to change the way sales teams are trained across the country. Our negotiation process was developed over 20 years ago and was designed around human predictability. It has consistently and predictably performed well, simply because human beings are creatures of habit. Adding the capabilities of Artificial Intelligence, along with technologies ability to learn on the fly,  and then matching it with human predictability, exciting times to say the least!