Professional & realistic indoor putting course with a family-friendly environment in a booming community. Each month will feature an array of various competitions, limited-time course adjustments, and seasonal events.
Executive Summary
The proposed indoor miniature golf course, Premier Putting, aims to provide a premium putting venue for golf enthusiasts in the Springville, Utah area. Owned by business partners Kevin Allen and Jason Thomsen under Premier Putting, LLC, it recognizes the rising popularity of indoor golf simulation coupled with limited accessible facilities to practice the short game. Relative to the substantial residential and commercial development underway in the vicinity, Premier Putting is ideally positioned to deliver a distinctive, year-round miniature golf experience.
Strategically located adjoining prominent shopping and dining establishments including Smith’s, Café Rio, and Crumbl, Premier Putting offers exceptional visibility and convenience. Comprising six to nine meticulously designed holes across 2500 square feet, players can anticipate creative, themed courses integrating life-like elements into the layouts. From novice to seasoned golfers, the venue accommodates varying skill levels with an emphasis on entertainment.
The business employs cost-effective marketing centered on social media and local partnerships. Monthly newsletters, tournaments, and loyalty programs such as memberships further supplement traditional initiatives aimed to attract families, teens, and tourists. With competitive pricing and group discounts, Premier Putting strives to make indoor putting an accessible and appealing activity for the Springville populace.
Opportunity
Recognizing the growing demand for indoor golf simulators and the yearning for round-the-clock access to the sport, Premier Putting was founded to tackle the issue of limited venues available for individuals to enhance their short-game skills. At Premier Putting, we understand the frustration golf enthusiasts face when they can't practice due to weather conditions or the lack of suitable facilities. Our goal is to provide a premium indoor miniature golf course that offers a convenient and enjoyable environment for golfers of all skill levels.
Our indoor miniature golf course will provide a fun, family-friendly activity for our community. As the only year-round option in the area, we will offer 6 to 9 unique holes incorporating real-life and a "real feel" experience.
With prime real estate located in a popular shopping and residential area, we will attract families, teens, tourists, and anyone looking for an entertaining activity. As an indoor venue open 12 months a year, we will have the advantage of consistent business regardless of weather or season. While golf venues shut down for the winter and colder months, we will be open and ready to serve.
As the premier (and only) professional indoor miniature golf destination, our creative and immersive courses will keep guests coming back again and again.
Our target market comprises individuals who are in search of an immersive and genuine experience within a simulated golf course environment. We aim to cater to both novice players who are looking to improve their putting skills and experienced players who are eager to refine their techniques. Our venue and courses are thoughtfully designed to accommodate golf enthusiasts of all skill levels.
Given the significant growth of the Springville area, now is the opportune time to establish and expand our business. The area is projected to witness the construction of several thousand homes, restaurants, and businesses. Furthermore, the adjacency to the Springville Rec Center adds to the convenience and potential of developing a substantial, family-friendly enterprise.
Due to the current absence of indoor putting venues, both themed and realistic, we anticipate a significant market opportunity and the potential for thriving success. Presently, golfers have limited alternatives available to them, typically resorting to costly indoor simulators or indoor driving ranges. There is a noticeable void in the market for indoor putting experiences that provide realistic courses. This presents us with the ideal chance to establish Premier Putting as the premier destination for indoor miniature golf.
Marketing
We plan to utilize social media and local community groups to market Premier Putting to families and organizations looking for unique entertainment options. Our primary marketing channels will be:
- Social Media - We will create accounts on Instagram, Facebook and TikTok to display photos/videos of our facility, promote specials and share customer reviews and experiences. This will allow us to reach a large number of potential local customers, especially families and youth groups.
- Partnerships - We will partner with local children's and community organizations to offer sponsored events and discounted group rates to expose new customers to our facility. Things like "School Spirit Night" and involvement with chambers of commerce and civic groups.
- Print & Digital Ads - We will develop a website, flyers and other low-cost advertisements in coordination with our niche target markets to connect with potential new mini golfers.
Events
To encourage repeat business and referrals, we will develop a monthly e-newsletter with facility updates, coupons, and highlights from recent company or group events held on our courses. Customers can subscribe online or by providing contact information when checking in. We will also implement a review-gathering system to post authentic customer experiences across our online presence.
One of our signature missions will be to create monthly tournaments and have people sign up to play. Players scores will be ranked and the top players from each tournament will be invited to play in the Majors. Individual tournaments will take place at least once a month and will be sponsored by local businesses.
There will be a base course (The Fairways) that will be advertised on a calendar. Periodically throughout the month, as well as for tournaments, props and other barriers will be added to the course to add new flavor and style. This will continually create that fresh course feeling.
Our location, 655 S 1200 in Springville, UT 84664, is strategically positioned as the endcap unit on the north end of the property. This prime placement provides excellent visibility and accessibility for our customers. Additionally, our proximity to popular shopping destinations and a variety of amenities, including Crumble, Cafe Rio, and Smith's, ensures that visitors to our location can conveniently enjoy a range of dining and retail experiences.
To facilitate the start of our operations, we plan to source affordable putters from second-hand stores such as Deseret Industries. This approach not only helps us maintain a realistic ambiance but also contributes to the distinctiveness of our facility. Additionally, we will acquire golf balls through the same method, and then customize them by painting them in different colors and designs. This further enhances the overall experience for our customers.