PostureAssist Pty ltd
PostureAssist is an innovative, Australian-designed ergonomic footrest that moves with your office chair, improving comfort and supporting healthier seated posture.
About PostureAssist
PostureAssist Pty Ltd is an Australian-owned business based in Singleton, New South Wales, dedicated to improving workplace ergonomics through innovative, practical seating solutions.
Founded by an Australian inventor who recognised the limitations of conventional footrests, PostureAssist was developed to address a common workplace challenge: traditional floor-based footrests can be unsuitable for shorter individuals, become displaced beneath desks, and fail to move with the user when their office chair changes position.
Our flagship product, the PostureAssist Footrest, offers a unique alternative. Unlike traditional footrests, it attaches directly to the gas strut of a compatible office chair, allowing the footrest to move with the chair rather than remaining stationary on the floor. Its height-adjustable design provides convenient, consistent foot support throughout the working day.
Our Business and Market
PostureAssist has progressed beyond the concept and prototype stages into commercial production and sales.
Our customers and target markets include individual office workers, home office users, businesses, workplace health and safety professionals, physiotherapists, occupational health providers, and commercial office furniture suppliers.
We currently sell directly to consumers and are actively developing wholesale, distribution and business-to-business opportunities.
We have exhibited at major Australian industry events, including workplace health and safety exhibitions and trade fairs, allowing us to demonstrate the product, engage directly with potential customers, and establish valuable industry relationships.
Feedback from these events has highlighted interest in our existing product as well as demand for additional models compatible with a broader range of office chairs.
Our Growth Opportunity
Our current product is designed for compatible standard office chairs. However, the wider seating market presents significant opportunities for expansion.
We aim to develop additional PostureAssist models to accommodate different chair designs and configurations, expanding the potential applications of our technology across commercial workplaces, home offices and other seated environments.
Developing these models requires investment in engineering, product design, prototyping, tooling, intellectual property protection and manufacturing.
Our long-term vision is to establish PostureAssist as a recognised Australian ergonomic accessories brand, offering a growing range of innovative seating solutions through direct sales, commercial partnerships, wholesale distribution and international markets.
We are seeking investment to accelerate this next stage of product development and commercial growth.
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