Portal
PORTAL° is building a social wellness and outdoor hospitality ecosystem around sauna, cold plunge, recovery, and substance-free community. The company operates membership-based thermal clubs, mobile recovery experiences, and brand-partner activations for people seeking a better third place for their nervous system.
PORTAL° Mountain is the company’s mountain-market expansion vehicle, designed to develop PORTAL° Clubhouse and brick-and-mortar locations in high-affinity wellness, outdoor, hospitality, and lifestyle markets. The model combines recurring membership revenue, thermal recovery infrastructure, design-led hospitality, community programming, and technology-enabled member operations.
The PORTAL° platform is led by an experienced founding team across wellness, hospitality, brand, operations, legal, creative direction, and franchise development, with prior operating traction across active club markets and a growing ecosystem of affiliated support entities for equipment, real estate, technology, and operations.
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