We launched an Agri-Tech start up 8 months ago with a new concept called “Regenerative Vertical Farm”. Designed for outdoor use, enabling people to grow vertically ultra-fresh, nutritious, pesticide-free, and delicious veggies at home. Our approach involves shifting from “doing less bad”—as sustainability aims for—to “doing more good”.
Here is the link to the investor deck:
Here some numbers:
1,100,000,000 billion pounds of toxic chemicals in the USA each year
170,000,000 million produce GMO crops, it represents 40% of the total crop land in the USA
Average loss of 1,800,000 million acres per year due to urbanization
A 35% annual increase in agricultural pesticides use to continue high industrialized production
As a result...
48,000,000 million Americans are now sick due to the direct consequences of foodborne illnesses, 51,000,000 million have cancer, and other have cardiovascular disease, or diabetes.
Wake up call: What impacts our planet impacts our health
We want, here, to address not only the well-being of our ecosystems and biodiversity but also the health of individuals. Our solution represents empowerment, giving you the chance to regain control over the food source and its safety
And so we are, on a mission, to delocalize part of vegetable food production to people’s doorstep.
We create the conditions that allow living things to express their full potential, to let it proceed at its own pace, and by returning ourselves to an optimal speed, by stopping exploiting resources faster than they can be regenerated.
Our offer is to sell regenerative vertical agriculture system, designed for outdoor use, enabling people to grow vertically ultra-fresh, nutritious, pesticide-free, and delicious veggies at home. Our recipe is simple: sun, water, and soil.
Our vertical system minimizes environmental impact by conserving water (by 95%), preserving soil health, and harnessing nature's power through solar panels. Plus, people eliminate the entire food travel and packaging cycle and cut down your wallet-shopping vegetable expenses between 20 and 40%.
First offer at $350 to have a vertical garden with 24 growing spaces fit in 33 sq.ft
Why now is the time?
- Cultural trends in the U.S. have seen a 68% increase in homegrown food initiatives since the start of the COVID-19 pandemic
- The strong desire for healthy, transparently-sourced food is growing (driven by concerns about the vulnerability of the global food supply chain, including health crises, labor strikes, transportation issues, and the looming threat of climate change.)
- Urbanization further limits access to ultra-fresh and nutritious veggies
- The absence of federal regulation for 90% of crops, particularly concerning GMOs, raises concerns about food safety and environmental impacts
- And everything underscores the rising environmental consciousness, including awareness of water scarcity, soil degradation, carbon footprint, and their direct impact on human health
It should be:
- Healthy and practical: We offer the convenience of growing ultra-fresh, pesticide-free vegetables, non-GMO, in small spaces while increasing production by 300%, making it a healthy and practical choice for modern living.
- Highly efficient: We offer 24 different growing spaces in 33 sq.ft – fully automatic – no electricity.
- Wallet and planet savers: We plant the seeds of sustainability with a low-cost, decade-long garden investment that eliminates food waste, decrease carbon emissions, and reduce our customers food expenses up until 40%.
Customer journey:
On our website, our customers input their garden's size, and our interactive 3D MAP brings their vision to life. They order and choose delivery or DIY assembly with clear instructions. We cover the entire US through our subcontractors and offer hassle-free subscriptions for maintenance and harvesting.
Our dynamic revenue model covers infrastructure, equipment, and installation fees, with an optional $1,500 annual subscription for customers who desire assistance. Initially available in our company area, we'll extend this service through subcontractors in other states
Who we are: We are a family business
My dad is an entrepreneur, inventor, and mechanical engineer. Sold his previous business where he built to be a worldwide leader in developing, manufacturing and marketing high performance system for the automation of casting processes of molten metal. Plus, he has a deep industry experience to indoor vertical farming, that’s mainly why now we have set new standards in efficiency and sustainability.
He had China connection, provided him with a deep understanding of Chinese production facilities, supply chains, and manufacturing processes.
I, myself, have a strong foundation in mergers and acquisitions, having worked in London, and Private equity experience in finance and operations for start-up sustainability projects between 300K and 2M revenue.
Plus, my background in neuroscience allows me to approach things from a financial and strategic perspective and with a deep understanding of the psychological aspects that mainly influence decision-making.
We are a very complementary team - We are passionate about making things happen and allowing people to experience what we think is great. We have both powerful personalities but always letting each other have the freedom to express exactly what we think.
Leading Change on the Cusp of a New Era:
Our focus is on capturing a significant share of the Total Available Market (TAM). We've narrowed our sights to the Serviceable Addressable Market (SAM) by estimating factors like population, food habits, and revenue generated specifically in the NY states. Within this framework, we've set our sights on achieving a 5% Obtainable Market Share (SOM) within five years, with a revenue goal of $16 million. (25k clients)
Targeted EBITDA margin of 25%. At exit, our valuation is anticipated to fall within a range of 9X to 12X
Our initial target is to achieve $1.7 million in revenue over the next 18 months. As we set our sights on 2023, our objective is to provide our services to an average of 3,000 clients. To reach this goal, we have a well-defined roadmap for the next 3, 6, 9, and 12 months, which includes strategic partnerships with brands and collaborations with influential figures. ROI x0,6.
We're seeking $1.3 million in exchange for an 18% ownership, with the commitment to achieve $16 million in revenue, $4 million in EBITDA, and a company valuation of $48 million. Investors can anticipate time 3 return on investment within five years.
The funds will be allocated in five key areas: firstly, outsourcing through two short-term contracts for software engineering and product design, focusing on the 3D interactive map and product aesthetic; secondly, hiring for four positions, including a long-term marketing expert, a long-term logistics specialist, and two medium-term interns, one in marketing and one in market research with a neuroscience focus for consumer behavior; thirdly, scaling operations on the east coast; and lastly, allocating a budget for marketing effort