Play It Forward

Business Overview

• A diverse range of games within a single app interface catering to various interests and age groups.
• Seamless integration of ads tailored to enhance the gaming experience without interrupting gameplay.
• A charity-driven revenue model where a substantial portion of ad revenue is allocated to user-selected charitable causes.

1. In-App Advertising: Generating income through strategically placed advertisements within the gaming interface.
2. Subscription Model: Offering an ad-free experience and exclusive benefits to subscribers.
3. In-App Purchases: Allowing users to buy in-game items, enhancing their gaming experience while supporting charities.

• Demographics: Ages 13-65, both genders, income levels of $35,000 or higher, with at least a high school diploma.
• Psychographics: Mobile gamers who value convenience, entertainment, and social responsibility. They prefer platforms that offer engaging gameplay while contributing to meaningful causes.

• The mobile gaming market is expected to reach $138.4 billion in 2023, with a CAGR of 12.3%.
• The hypercasual gaming genre, characterized by simple gameplay and short sessions, is expected to grow at a CAGR of 25.1% from 2022 to 2028.

• Kongregate: A digital distribution platform for web and mobile games with a strong focus on social features.
• Humble Bundle: Known for its bundles of games, e-books, and software sold at a price determined by the purchaser, with a portion going to charity.
• Games for Good: A mobile gaming platform that donates 100% of the proceeds from in-app purchases to charity.

• Integrates gaming, advertising, and charitable donations seamlessly.
• Provides advertisers with an opportunity to align their brands with social responsibility, enhancing their brand image.
• Engages socially conscious individuals who value contributing to charitable causes through their gaming activities.

• Hybrid Mobile Development: Using frameworks like React Native or Flutter to develop cross-platform applications for iOS and Android.
• Backend Infrastructure: Leveraging cloud-based services such as AWS or Google Cloud for scalability and performance.
• Ad Mediation Platforms: Integrating with platforms like Google AdMob and Facebook Audience Network for ad management and optimization.

1. Planning and Development (Year 1): Market research, project planning, core app development, and initial gaming features. (In Progress)
2. Refinement and Scaling (Year 2): UI/UX refinement, performance optimization, and beta testing.
3. Launch and User Acquisition (Year 3): App launch, comprehensive marketing strategies, and user feedback implementation.
4. Optimization and Expansion (Year 4): Continuous optimization, expanding to new regions, and integrating new features.
5. Sustainability and Long-Term Planning (Year 5): Assessing environmental impact, implementing sustainable practices, and developing a long-term roadmap.

• Revenue: $11,169,211.23 with an average growth rate of 36.93%.
• EBITDA/Sales Ratio: 32.34%, highlighting operational efficiency.
• Break-even Point: Achieved within five years.
• Projected Profit and Loss: Shows positive revenue growth, increasing customer base, and sustainable profit margins.

• Market Viability: Engaging gameplay, transparent donations, effective ad strategies, and credible charity partnerships are crucial for success.
• Challenges: User engagement, fluctuating ad revenue, market competition, regulatory compliance, and partnership management.

• CEO: Ryan Nikolaisen - Seasoned entrepreneur and successful business owner.
• CTO/CMO: Derek Tabasam - Experienced in mobile app development and cloud infrastructure, ensuring technical scalability and performance. This includes digital marketing and user acquisition.