Platinum Attitude LLC was founded for the sole purpose to help the motorcycle and other outdoor enthusiast communities enjoy their passion in a safer and more secure environment. Based in Lancaster, California, born from many years of motorcycle riding, Platinum Attitude is developing a product for visual communications which we have named Alert Riders. Our primary market will initially target the motorcycle community.
However, the application is far reaching into the bicycle, motocross, hiking, dune buggy, and even the snow mobile community. The Alert Riders system is the brainchild of the CEO, David Stewart. David partnered with his wife, Laurel Stewart and together they hold 80% of the company. Michael Martin (President) and Barbara Martin (Vice President) both hold 10% each. David and Michael are working closely with the product design, engineering and development team, Innovative Design Products (www.innovativedesignproducts.com). Laurel is the Chief Operating Officer and interim Chief Financial Officer. Barbara works closely with the other three owner/members and will be working as our Coordinating Director for display placements and event planning. Barbara is also working as our historian and Administrator. Laurel has over 15 years of experience in management including human resources, accounts payable, accounts receivables, billing and collections, payroll and banking. In addition, Laurel has over 30 years working in customer service. David Stewart owns 29% and is the master mind behind the idea, development, and design of the product. David is in charge of all phases of development towards a working prototype and then into production. David has over 40 years of management experience. Michael Martin and Barbara Martin owns 10% each and are working as President and Vice President respectively. Michael is assisting David in the design and development of the product. Michael has over 25 years as an Inspector for the City of Los Angeles. Barbara was self employed for 15 years and is assisting Laurel with the overall management of the business and will run point in the Marketing and Advertising.
The Alert Rider product is a visual communication system that transmits radio signals from one unit to the other. Both units have a "traffic light" button type of display, a battery life indicator and a nine-channel radio frequency. Generally, in motorcycle riding groups there is a front lead rider known as the "Road Captain" and there is a back rider known as a "Tail Gunner". This is true in small groups of three or four all the way to large groups of 50 plus riders. The Road Captain and the Tail Gunner need to be able to easily communicate before and during the ride. When the ride starts, the Road Captain will push his green button to signal an all go - the tail gunner will then respond with either a green, yellow or red button depending on the status of the group. During the ride, when there is a mishap, an urgent situation, a mechanical situation or any number or reasons the group needs to slow down or pull over, the Tail Gunner can signal the Road Captain with the yellow or red button there is a problem. The group will decide before the ride starts what needs to be done depending on the yellow (slow the group down) or red button (pull the group over as soon as it is safe to do so). Dropping cell phones, flat tires, something wrong with a bike, dehydration or other medical situations are just a few examples when the Alert Riders system will be utilized.
Our initial marketing demographic will be the Motorcycle community. According to www.statista.com every 1 in 36 people currently own a motorcycle in the United States. This equates to currently over eight million registered motorcycles in the United States alone. The states of California, Florida, Ohio, Pennsylvania and New York each have more than 380,000 registered motorcycles. In addition, statistics from motorcyclesdata.com indicates a high percentage of riders are safety minded potential buyers; 71% of riders in the United States have taken at least one safety training course. Additional statistics from motorcyclesdata.com include: miles ridden per year is over 1.5 billion; 42% of riders have a 4-year college degree or higher; every year more women are learning to ride; average number of riding months in the riding season is ten. These statistics and more, show more people are riding and more riders are interested in safety first.
Sales will initially be done with the involvement of all the owners. Target markets include chain companies, such as Riders Choice and Cycle Gear. We will target manufacturers of motorcycles and plan to have the product available at different dealers across the country. Trade shows will be targeted as well as various motorcycle groups and their chapters in each state. It is estimated after the first year of production, a Sales and Marketing Director may need to be hired full time. With this product being unique, it is difficult to estimate how soon a Sales and Marketing Director will be needed. This product screams safety and all of the different safety scenarios will "close the deal"! Aggressive social Media and e-commerce campaigns will begin before the product is available to generate interest and waiting lists.
This is an entirely new and unique product for which we have a provisional patent and have filed a 20-year utility patent. The first 1-3 years of production, will target motorcycle riders in the USA. We will then begin marketing to other outdoor enthusiasts and their families such as off-road riders, bicyclists, snow mobile riders, and any other activity that involves three or more people. By year five we will be fully established in the US, we will begin to move into the international stage where there are over 200 million registered two or three-wheel motor powered vehicles.
There are many different headset and blue tooth devices currently on the market. Alert Riders is the only communication system with a visual display that does not rely on cell towers and will be packaged and sold as a two-unit device (with mounts) versus two riders having to each buy a device. Alert Riders eliminates unsafe practices of trying to signal the Road Captain when there are problems. Alert Riders also is an exceptional product for the hearing impaired and deaf riders. Platinum Attitude, LLC needs funding to be able to finish the development and implementation of a prototype and then be able to have the product manufactured and packaged for sale. We are already working with AV Web Designs (www.avwebdesigns.com) and have an aggressive marketing plan in the works which includes a complete social media and e-commerce platform. As the owner/members we are ready to hit the ground running. We anticipate to be able to begin seeing a positive cash flow shortly after the first year of going to market.
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