Pixel Reboot

Raising $50k to grow awareness of the Mobile Gaming Unit a solar power advertising truck that combines live gaming with street performances in Times Square.

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The Mobile Gaming Unit, or M.G.U. (pronounced “MaGoo”), began her life as a humble USPS delivery truck. In the spring of 2019 she was born a-new as a state-of-the-art video game streaming studio, powered entirely by the sun. Now the MGU performs in some of the hottest spots in New York City and beyond, bringing the world of online gaming to sidewalk audiences–and vice-versa! The MGU is used for advertising, esports and special events. We are raising $50,000 to help us grow awareness of the MGU and to keep it in Times Square and other locations for the 2023 season.

Get to know the Mobile Gaming Unit

Our biggest need right now is connection to gaming companies and groups who are looking to advertise in Times Square. 

The MGU presents many ways to be heard and seen across a plethora of mediums, including:
  1. Print display on MGU side panels–even have the whole thing wrapped in your custom design.
  2. Video clips & trailers featuring your advert or video game title beamed to both at-home and street audiences.
  3. On-site live streaming games to viewers on Twitch, YouTube, or the platform of your choice.4. Hosting VIP Guests and celebrity streamers presenting and playing your game inside the truck during live shows.
  4. The MGU can be on-site and running within 30 minutes, and is perfect for high-volume locations in New York City that normally cost millions to advertise in–right at street level. She can also be dispatched to special events, gatherings and conventions where your target audience can be found.
  5. VIP Guests and co-hosts presenting and playing your game inside the truck during livestream shows.
  6. The MGU can travel to locations and be running within 30 minutes and is perfect for city locations visited by millions of tourists daily. It can be dispatched to events and conventions where targeted audiences can be found.
Pixel Reboot is part online streaming studio, part street-level graphic advertising space, part gorilla marketing team. We know how to access and engage fellow gamers wherever they are found, be it surfing through Twitch and YouTube channels, attending Comic Con and other special events, or just taking in the sights of the Big Apple. Wherever gamers go, we’ll be there, and they’ll gravitate to us.

The MGU is fitted up with state-of-the-art gaming computers and connects to a cellular network to broadcast not only our game stream, but the street scene as well through a number of cameras we can easily flip between. It is powered by rooftop solar panels linked to a bank of high-capacity lithium batteries allowing for all-day, wire-free, eco-friendly gaming. It’s like nothing you’ll see anywhere else, and it’s what keeps our viewers coming back night after night.

Every Friday and Saturday evening we park right on Broadway, open our doors to reveal our studio and large flat-panel LCDs displaying our livestream, as well as your digital ads and trailers to the gathered crowds. Imagine an ice cream truck, but instead of selling snacks we serve awesome games and a unique New York experience for both the passers-by and people watching at home. The MGU is a one-of-a-kind nexus between live-streaming and street performance, and you control the show.

And who are? Well, we’re gamers of course, but also artists, influencers, musicians, creators, even Broadway stars and other special guests. We’re natural entertainers and marketers, enthusiastic about the gamer lifestyle and all games—brand-new and classic, big name and indie. But most of all we’re authentic people who love to meet fellow gamers, and it comes across in our interactions. 

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Pixel Reboot is no longer seeking funding.