Email sucks, despite being a software which the average professional spends 2.6 hours in every single day.
This year, for the first time in history, technology (and AI specifically) has reached a point where email can be completely redesigned.
We are building the best email client ever made – more efficient, faster and more intuitive than ever.
About the Product:
· We have invented a new, AI-enabled approach to email which could save professionals 10 hrs/week.
· This radically new approach was not technically or financially feasible until this year.
· We’re seeing AI change all SaaS products rapidly, and yet, current email clients are not ready for it.
· Retrofitting AI into cluttered email experiences with poor UX will only make the experience worse.
Business Model:
· As a B2B focused SaaS company, our revenue will come from monthly/annual user subscriptions.
· We will charge minimum $30 per user per month, as our competitors do.
· Our target customer is professionals who send/receive a large volume of emails per day/week.
Market:
· Despite 4.5 billion global email users, only about 50 email clients exist globally.
· 3 clients hold 90%+ market share. None of the email clients were designed for AI.
· The market is pointing to increased mobile use; 85% of email users access email on smart phones.
· And yet, no email client has solved the issue of having to type on a small screen.
· We’re going to manually recruit businesses as a GTM, then use creative marketing and paid ads.
Competitive advantage:
· Bell is founded by 3 experienced, proven entrepreneurs with several successes between us.
· Ideal founder composition: Serial entrepreneur who’s built global brands and raised millions; experienced intl. marketer, and a brilliant technical co-founder.
· Only 3 notable email software exist which have integrated AI in a meaningful way.
· These have same limitations as incumbents (Gmail, Outlook et al.); limited by UI built in pre-AI times.
· As the world’s first email client built for AI, Bell is best positioned for first mover’s advantage.
Achievements to date:
· Stealth mode so far but will soon let the world know what we’re building & start building a signup list.
· Completed the wireframes and UI/UX part of development.
· Tech development well underway. Should be possible to launch in private beta in Q4 this year.
· Identified several creative and viral referral and marketing strategies for our product.
· Performed market & competitor research and interviewed 25+ businesses (100% trial signup).
· Our valuation is based on founder’s proven traction record & our access to early customers.
Growth Plans:
· With sufficient funding and creative marketing strategies, we believe we can reach 20% MM growth.
· Testing out with 100-500 users in Q4-2024 to Q1-2025, then acquire users aggressively in 2025.
· Ambitious aim to reach 5 million users by end of 2027.
· Our measure of success is time spent in Bell vs. number of emails sent = Email Productivity Rate.
· We aim to keep our team as lean and efficient as possible, and our goal is to grow profitably.
· Our funding plan is to raise a £5m Series A at a £80m valuation medio 2025, Series B in Q1 2026 at £250m valuation., and Series C projected for Q4 2026 at £1bn valuation.
Use of Funds & ROI:
· Bell AI Ltd. is raising a £ 550-800k in a Seed round to allow all 3 founders to go all-In on Bell AI, and to accelerate IT development.
· We are seeking investors with a passion for, and ideally experience with, scaling software globally, ideally SaaS companies.
· Should we reach our sales targets (20% MM growth), investors’ hypothetical ROI would be 150% after Series A, and after Series B, it increases significantly to 900%.
· We are planning for exit or IPO within 3-4 years.
The CEO/Co-Founder is happy to share a full deck and meet (online) with investors who are serious about investing.
We are looking to welcome 10-15 competent angel investors, preferably with SaaS experience and/or network.