PIFIT is an early-stage start-up, working on something very different.
We have taken a new, innovative approach in advertising designed to help people and communities in need.
Our specialized approach gets the consumer to request the advertising.
PIF IT is a patent-pending Instant Cash Discount app. It reduces the price paid at the point of sale by utilizing the Instant Cash Discount PIF IT provides to the consumer.
Ads are digitally delivered to consumers when they scan the PIF IT QR code at a participating merchant. These ads are framed with the Instant Cash Discount that the user can directly apply to their purchase at that merchant store. EX- getting your Starbucks coffee, scanning the PIF IT QR code at Starbucks, receiving an ad on your handheld framed with the Instant Cash Discount(ICD) that you can apply to your coffee purchase, instantly reducing your cost.
You might think this sounds simple and the ad belongs to Starbucks as demonstrated in the above example; not quite.
We have essentially reversed engineered how advertising is traditionally done. PIF IT has taken the worry of ad targeting and privacy/data concerns away.
Our approach gets the consumer to request the ad, and then confirm that they have viewed the ad. From there the ad gains a "life of its own" as it moves into the public space.
Our focus is on "the ad". Each ad is tracked in real-time while moving from hand to hand and back to “The Advertiser”.
PIFIT can increase a retailer's in-store traffic overnight, while decreasing their advertising/marketing budget.
Our approach reaches 100% of a targeted audience with viewing confirmation.
No other app benefits Users, Advertisers and Merchants equally and in such a novel way.
The PIFIT Difference As Compared To Traditional Advertising:
- No creeping users online or focusing on social media activity/data
- No hit and miss approach of traditional advertising (radio, tv, billboards, print/distribute, or ads in my newsletter)
- The consumer requests the advertising
- Advertisers get real time information on their campaigns
*PIF IT* is when one user PAYS IT FORWARD™ to another user! Users can DONATE their Instant Cash Discount instead of applying it to the purchase.
Presently our app is built and ready for launch. We also built a Points Program in the app for shopping locally.
Although PIF IT is a Not For Profit, our Food Parks will be a major revenue stream and an important real estate asset.
Connect with us to learn more about our team of diverse Canadians who specialize in putting this project together and how we plan to move to the next step.
Our Goals:
1) Implement our new model where consumers and businesses can directly benefit
2) Introduce the Shop Local Points Program to small and medium-sized businesses
3) Secure needed funding to build our teams, office space, food parks and other capital needs
The concept is simple and unique, we see a definite need for PIF IT in our present economic and inflationary times.
Partnerships: PIF IT App are seeking partners such as industry specialists, strategic partners, investors and developers to work with us on this truly innovative project.
We look forward to connecting with you to discuss synergies and opportunities: anthony@pifitapp.com www.pifitapp.com
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