PickUp USA Fitness Franchise

Veteran-owned Pickup USA Fitness Elizabethtown delivers structured basketball training, officiated pickup games, and premium gym access in a fast-growing market.

Pickup USA Fitness – Elizabethtown, KY is a veteran-owned fitness franchise delivering a powerful mix of basketball-focused training and traditional gym access. Our model drives recurring revenue through memberships and high-margin services like youth basketball development, adult group training, and officiated pickup games—creating a premium, structured fitness experience for athletes of all ages.

Our core customers include youth athletes, fitness-minded adults, basketball enthusiasts, and families seeking a clean, safe, and disciplined environment. Elizabethtown, KY is a fast-growing, community-centered market with limited access to specialized athletic programs—making it the perfect location to launch this concept.

As a Navy and Army Veteran, I bring mission-first leadership, discipline, and accountability to the business. Backed by the nationally recognized Pickup USA brand, we benefit from proven systems, franchise training, and scalable operations. With over a dozen locations nationwide, the concept has shown strong product-market fit and sustained growth potential.

I’m seeking $75,000 in investment or support to complement an SBA 7(a) loan through the Veterans Advantage Program, which will provide the remaining funds needed to launch. This program reduces fees and improves access for veteran entrepreneurs, helping us responsibly finance a total startup budget of $500,000.

That funding will cover the build-out of a premium fitness facility featuring two full courts, three half courts, locker rooms, showers, a full gym, and a retail lounge.

This is an opportunity to support a purpose-driven, community-focused fitness business led by a veteran, grounded in mentorship, and backed by a franchise model with national credibility.  

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