The essence of Petty Pearl – an entertainment company wrapped around an RTD alcohol brand. Humor and value are our guiding stars. So, here's to absurdity, to audacity, and to the unyielding pursuit of making you laugh during your most memorable moments. Cheers to the extraordinary journey of Petty Pearl! 💧💀 #PearlsOfWisdom #LaughWithPearl
PettyPearl™ is a trend setting boozy water beverage that caters to the growing demand for refreshing, low-calorie, and gluten-free alcoholic options. As a pioneer in this emerging market segment, PettyPearl™ offers a unique blend of real fruit flavors and superior quality alcohol ensuring a guilt-free indulgence without compromising on taste or quality.​
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Market Opportunity: The hard seltzer / boozy water beverage market is experiencing unprecedented growth, with consumers seeking healthier alternatives to traditional alcoholic drinks. Petty Pearl aims to capitalize on this trend by targeting a diverse consumer base, including health-conscious individuals, young adults, and those seeking a more flavorful and vibrant drinking experience. The global canned alcoholic beverages market size was valued at USD 14.62 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 19.1% from 2023 to 2030. Canned alcoholic beverages are gaining popularity among consumers since cans are more convenient, portable, and travel-friendly.​
Hard seltzers held the largest revenue share of 91.7% in 2022 and are expected to maintain dominance during the forecast period.​
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Target Market:
Our target market will be consumers who also target health-conscious consumers who prefer to consume natural and organic products.
Product Differentiation: PettyPearlâ„¢ stands out among its competitors due to its entertainment and media content forward community with commitment to using only premium ingredients sourced from trusted suppliers. Each can of Petty Pearl boasts a meticulously crafted fusion of real fruit extracts and a clean, crisp alcohol base, free from artificial additives and preservatives. This sets PettyPearlâ„¢ apart as a natural, light, and refreshing choice that aligns with consumers' desire for authentic and wholesome products.
Flavor Innovation: PettyPearlâ„¢ offers a wide range of enticing and innovative flavors, from zesty citrus blends to tantalizing tropical medleys, satisfying diverse palate preferences. Our dedicated team of flavor experts continuously explores new taste profiles, ensuring a delightful and ever-evolving lineup that keeps consumers excited and engaged.
Brand Promise: PettyPearlâ„¢ Hard Seltzers cater to a diverse and vibrant demographic that seeks a refreshing and flavorful beverage experience. Perfectly balancing the desires of health-conscious individuals with a penchant for social enjoyment, PettyPearlâ„¢ 's target market comprises of trendsetters, millennials, and Gen Z consumers. This group values convenience, quality, and an active lifestyle, making PettyPearlâ„¢ their go-to choice for a crisp and low-calorie option during gatherings, outdoor adventures, and moments of relaxation. With a range of enticing flavors and a modern, sleek aesthetic, PettyPearlâ„¢ Seltzers effortlessly align with the tastes and preferences of a generation that craves both flavor and fun.
Marketing and Distribution: We will employ a multi-channel entertainment media strategy, leveraging social media, influencer partnerships, and experiential events to create buzz and engage with our target audience. Additionally, PettyPearlâ„¢ will secure strategic partnerships with leading retailers, bars, and restaurants to ensure widespread distribution and accessibility across key markets.
Financial Projections: Based on extensive market research and anticipated demand, we project substantial growth in sales and market share for PettyPearlâ„¢ over the next five years. Our robust business model, combined with effective cost management, will pave the way for healthy profit margins and sustainable expansion.
PettyPearlâ„¢ is poised to disrupt the alcoholic seltzer beverage market with its commitment to quality, flavor innovation, and eco-conscious practices. As a pioneering brand, we are excited to offer consumers a new, delightful choice that perfectly complements their active, health-conscious lifestyles. Through strategic marketing efforts and a relentless pursuit of excellence, we anticipate PettyPearlâ„¢ becoming a household name and a leader in the burgeoning alcoholic seltzer industry.
The Company has best-in-class leadership, headed by Co Founders brand builders and entrepreneurs, CEO Rusty Jones and CSO Ashley Jones, with support from a board that includes high ranking executives from brands such Poppilu, Steaz Tea, C4 Energy and more.
Ashley Cathers is a seasoned executive with a wealth of experience in the consumer-packaged goods space. As a leader in sales and marketing of several successful startups, she has a track record of building and scaling companies through world class execution.
Ashley began her career as Vice President of Hello Experience Marketing, honing her skills in executing marketing campaigns for some of the most respected tech companies and consumer brands. As an experienced leader, Ashley has a proven track record of building and managing high-performing teams. She is known for her ability to inspire and motivate employees, fostering a culture of innovation, collaboration, and continuous improvement.
In addition to her professional accomplishments, Ashley is also active in the community, serving on school committees and volunteering her time to mentor young professionals.
With her combination of technical expertise, business acumen, and leadership skills, Ashley is well-positioned to lead a PettyPearl to success while driving growth for investors.
Rusty Jones is a dynamic and accomplished CPG executive with a passion for creating successful beverage startups and innovative experiential marketing campaigns. With over 20 years of experience in the industry, Rusty has established himself as a visionary leader who knows how to build businesses from the ground up.
As the founder and CSO of beverage startup hellowater, Rusty has demonstrated his ability to identify emerging trends and develop innovative products that resonate with consumers. Under his leadership, this brand achieved impressive execution, growth and gaining recognition from industry leaders and investors alike.
With Rusty at the helm, investors can be confident that they are partnering with a leader who has a proven track record of success and a deep understanding of the beverage and experiential marketing industries. His expertise, vision, and leadership make him a valuable asset to any venture.
Petty Pearl is setting the stage for a one-of-a-kind RTD alcohol brand launch that's as audacious as its flavors. Get ready to sip on a blend of comedic brilliance as the brand unveils its unique beverages through a series of hilarious media content. From side-splitting mockumentaries about the "making" of their audacious flavors to witty social media skits that capture the essence of embracing life's quirks, Petty Pearl is leaving no comedic stone unturned. It's not just about the flavors; it's about creating uproarious moments that resonate with those who appreciate a playful rebellion against the ordinary. Get ready to laugh, sip, and savor the delightfully mischievous world of Petty Pearl's brand launch.
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