PetJoy.com

Existing scalable direct to consumer pet supplement subscription business raising capital to scale customer acquisition for an exit.

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PetJoy has recently launched our RegCF and RegD offering and are looking for investors for the first time to scale our customer acquisition growth to target a 24-36 month exit. We are a 4 year old direct to consumer marketing and technology brand backed by a growth marketing digital team with over 60 products launched and $50mm in sales the past decade together online.

Offering at a Glance:

PetJoy was founded by two passionate business owners who wanted to make a difference in the pet industry. Rick Bennink, and Brian Murphy observed the joys and challenges of pet ownership and figured there was a need for a pet retailer that focused on quality, convenience, and exceptional customer service. The duo saw an opportunity to create a brand that would offer pet owners a hassle-free shopping experience and help pets live happier, healthier lives. They launched PetJoy.com as an online retailer specializing in high-quality pet products, including food, and supplements.

From the beginning, PetJoy stood out for its commitment to providing human-grade supplements made specifically to improve animal health. The brand offers advanced daily multivitamins, joint health supplements, and soft chews formulated with omega and other essential nutrients. In addition to offering products of the highest quality, PetJoy also donates a portion of every sale to pet-related charities, including no-kill shelters and animal adoption agencies.

Over the years, PetJoy has become a trusted name in the pet industry, earning a loyal following of customers who appreciate the brand's emphasis on value, convenience, and exceptional customer service. Today, PetJoy continues to innovate and grow, with a focus on leveraging marketing channels to reach and engage with target customers. The brand aims to help pet owners keep their pets happy and healthy, while also giving back to the community.

Offering at a Glance:


  • High-Quality Products: PetJoy ensures that the pet supplements offered are made in the USA and are veterinarian-approved, safe, and effective. Quality is crucial for customer satisfaction and loyalty. The supplements are made in the USA.
  • Customer-Centric Approach: PetJoy focuses on understanding customers' needs and preferences. PetJoy collects feedback, engages with them through surveys, and logs customer service interactions and social media engagements.
  • Subscription Model: The subscription model is at the core of PetJoys’ business. They make it easy for customers to subscribe, modify, or cancel their subscriptions. Offer flexibility in subscription plans, such as different delivery frequencies and bundle options.
  • Personalization: PetJoy uses data and analytics to personalize product recommendations, subscription plans, and marketing communications. Tailoring offerings to suit each pet's unique needs and preferences.
  • Marketing and Branding: PetJoy uses compelling storytelling through brand identity and marketing strategy. Leverages social media, content marketing, email marketing, and paid advertising to reach its target audience, and highlight the benefits of the products and subscription-based purchases.
  • Customer Retention: PetJoy focuses on retaining existing customers by providing exceptional service, rewards programs, and exclusive offers for subscribers creating a loyal customer base that drives lifetime value. 
  • Scalable Operations: All of PetJoys operations are structured to ensure efficient scalability. The expert management team combines experienced internal operators and contractors with third-party providers to optimize, marketing, creative, supply chain, inventory management, and fulfillment processes to handle increased demand. 

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