Business Name: Pet Arx
Overview:
Pet Arx is a dynamic print-on-demand (POD) brand focused on delivering personalized pet-themed products such as custom pet portraits, mugs, pillows, and more. We aim to capture the love and affection people have for their pets by offering unique, high-quality items that reflect the special bond between owners and their furry friends.
Business Model:
Pet Arx operates on a POD model, with Printful as our fulfillment partner. This allows us to keep costs low by not holding inventory, as products are produced only when an order is placed. We plan to stay ahead of competitors by continuously introducing new products and designs on a monthly basis, ensuring fresh offerings for our customers.
Products:
- Pet Portraits: Custom digital artwork of pets, printed on high-quality canvases or framed posters.
- Mugs: Personalized pet-themed mugs, featuring custom images or cute pet-related designs.
- Pillows: Customized pillows with pet portraits or fun pet designs.
- Future Additions: Regularly introducing new product categories and design collections each month.
Marketing & Growth Strategy:
We are in the early phases of scaling our marketing efforts. Our focus is on social media platforms like Facebook.,Instagram and TikTok, where we plan to run targeted ad campaigns. To handle this, we have hired a marketing agency specializing in social media, including Facebook Ads, TikTok Shop, and other social channels. Our goal is to raise funds specifically for ad campaigns to increase brand visibility, drive traffic to our store, and ultimately boost sales.
Funding Goals:
We are currently looking to raise funds to fuel our advertising campaigns across Facebook, TikTok, and other social platforms. This investment will help us reach a broader audience, test different ad strategies, and optimize for conversions.
Team:
- Founder/Owner: Lerroy Pereira with a background in eCommerce/Marketing and a passion for pets.
- Marketing Agency: Partnered with Power Move Marketing which is an experienced agency specializing in social media marketing for eCommerce brands.
- Supplier/Operations: Printful, which handles our printing, fulfillment, and shipping logistics.
By combining personalized products with strategic digital marketing, Pet Arx aims to carve out a niche in the growing pet product industry.
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