Pedagogy Overview
Pedagogy is an innovative EdTech company focused on revolutionizing financial literacy education for K-12 students through engaging, gamified learning experiences. Our mission is to equip the next generation with essential money management skills, preparing them for real-world financial success. By integrating interactive lessons, arcade-style games, and project-based activities, we make financial education accessible, relatable, and fun for students from diverse backgrounds.
Business Model
We operate on a dual revenue model:
- Subscription-Based Licensing:
- Individual Users: $4.99/month
- Schools: $9,995/year
- Additional Revenue Streams:
- Offline products such as board games, card games, and workbooks.
- Partnerships with financial institutions and sponsors for community programs.
Our target market includes public, private, and charter schools, with a focus on securing partnerships and pilot programs to penetrate the market. Long-term plans include direct-to-consumer options, bypassing institutional barriers by marketing directly to parents and community organizations.
Target Audience
- Primary: K-12 students, segmented by grade level for tailored experiences.
- Secondary: Teachers, parents, and educational institutions seeking effective financial literacy curricula.
- Tertiary: Homeschool families, community organizations, and financial institutions interested in educational outreach.
Products and Features
- Reggie Raccoon Academy (MVP):
- Arcade-Style Game: Students run, collect coins, dodge expenses, and learn financial lessons with quizzes and career-based challenges.
- Core Features:
- Career path selection with real-world salaries.
- Lessons on saving, budgeting, investing, and managing expenses.
- Opportunities to earn bonuses through smart financial decisions.
- Workbooks & Offline Games:
- Financial literacy workbooks for middle and high school students.
- Board games and card games to support classroom and home learning.
- Tailored Seminars & Curriculum:
- Programs for schools that include one-day to three-day workshops for students, teachers, and parents.
Team
- Ron Williams (CEO): Experienced in sales, project management, and education, with over 20 years of professional experience and a strong entrepreneurial background.
- Peter Langmayr (Game Developer): MFA in Game Design with expertise in Unity 3D and Unreal Engine, leading the development of gamified learning experiences.
- Akshat Nerella (CTO): Technical lead overseeing the platform’s architecture and scaling strategy.
Traction and Proof Points
- User Engagement: Over 350 students on the waitlist for our MVP.
- Sales Success: Sold 600+ financial literacy workbooks and 5,000+ children’s books, demonstrating market demand.
- Community Outreach: Partnering with schools and community organizations to implement pilot programs.
Vision
Our goal is to become the market leader in financial literacy education for children by expanding our reach through innovative products and strategic partnerships. By 2025, we aim to impact 1% of the U.S. school market and continue developing scalable, interactive educational solutions.
Funding Request
We are seeking $1.5M to:
- Complete development of Reggie Raccoon Academy.
- Scale marketing and customer acquisition.
- Build strategic partnerships with schools and financial institutions.
- Expand our product line to include animation, merchandise, and interactive banking tools for kids.
Pedagogy is more than an educational platform—it’s a movement to empower the next generation with financial skills they need to thrive.
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