Pecos Princess LLC

Pecos Princess is an online womens's clothing boutique inspired by social medial influencer Aaryn Williams.  Pecos Princess was created from memories of growing up on her ranch in West Texas with a cowboy daddy and beautiful southern belle mama.  Her hope is to remind all of her customers that even while juggling wild kids, a busy career and bustling households, they can still surround themselves with inspriging things that are iconic, beautiful, and authentically you! 

Pecos Princess LLC is an online clothing boutique.  We have a warehouse and office in Boerne, TX and fulfill orders out of our warehouse.  We have 2 fulltime employees; 1 for marketing support and the other for receiving and fulfilling orders.  Our platform is Shopify and our product consists of western chic and contemporary shirts, dresses, pants, athletic wear, accessories and Jewerly!

Target Customer:  Women from 18-45, specifically moms and moms to be.  

Marketing Strategy:  We use high quality videography and photography as well as compelling environments to shoot our product.  Our main marketing strategy is through Aaryn's social media platforms and her network of influencers along with Facebook and Instagram marketing. 
https://www.facebook.com/PecosPrincess/
https://instagram.com/pecosprincess
https://www.pinterest.com/pecosprincess/
https://www.tiktok.com/@pecosprincess

President:  Aaryn Williams
Aaryn is a social media marketer.  She has large audiences on Youtube, Instagram, Tictok and Facebook and has learned to launch product and services for other companies through her career at Aaryn Williams Inc.   She has an in depth knowledge and passion for online and social media marketing.  Aaryn is also President of Aaryn Williams Inc. and a mother of 4 beautiful girls.  
COO:  Nick Williams 
Nick is Aaryn's husband and manages the financials and warehouse/fulfillment operations.  Nick is the CEO of Core Office Interiors and owns and operates several other businesses in Texas.  Nick has a BBA - Marketing from the University of Iowa and has been in executive leadership roles for the last 10 years of his career.  
1 Marketing assistant:  She is Aaryn's assistant and also well versed in fast fashion and online boutiques.  She has also of experience in the industry and helps maintain the shopify platform. 
1 Warehouse:  She receives and fulfills all the product for our customers.  We receive through stocky and shopify and the warehouse is racked an QR coded for inventory. 
Est. 2021 
2022 Annual Revenue:  $1,015,044 
AVG order Value:  $69.99 
1.6% conversion rate
722,000 sessions 
13,363 orders 

WHY INVESTORS??  
We have gained a tremendous amount of knowledge regarding the fast fashion industry, and online retail in general.  We had big successes, hitting our goal of $1 million in sales in 2022 launching and fulfilling in the time frame that we did.  However, we also have had a lot of learning experiences.  We have proven that there is a need and a want for our product and that we can move inventory, we need investor support to buy better and more profitable and expand our customer reach even further.  This money will be invested in a number of ways. 

1)  Buy larger amounts of inventory that is more exclusive (private) label.  This will increase our GP and also allow us to focus more marketing efforts to high performing products.  
2)  Remove the need to finance through MCA's and short term high interest loans. 
3)  Allow us to expand our marketing efforts with Facebook, Instagram and Influencers.