PD Anchored

I’ve invented the PD Anchor to keep the catheter anchored, sanitized, secured, tidy and  infectious free
PD ANCHOR 2024 Kit
Accessory Product
For Peritone0l Di0lysis.
Report prep(red by
12, 2024 1@45pm PST.
Background:
World Kidney Day 2023: Preparing for the unexpected, supporting the vulnerable.
Embargo: Midnight [time zone of publication] Thursday, March 9, 2023
More than 850 million people worldwide are living with kidney disease and are
particularly affected by disastrous events (s their ability to access appropriate
care, complex and multi-faceted in nature, may be hindered.
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As of 2015 There were (bout 2 Million of those on Di(lysis
*Based on the United States Market there are about 786,000 Di(lysis Users
Only 170,000 use Peritoneal Dialysis (PD)
With the given research..
we will use just 10% of the 170,000 users (17,000 users)
to calculate & base our numbers on with this investment proposal.
Each patient PD customer will need to use 1 PD Anchor a day for a month. This
translates to a package of 32 PD Anchors ( month per patient at $60 dollars per
pack x 17,000 users thatʼs an order of 544,000 PD Anchors needed.

PD Anchor
To Provide a simple yet effective solution for Peritoneal Dialysis Patients
to keep exit site sanitized and catheter , secured and tidy

What is a PD Anchor?
*A PD Anchor is a simple bandage that provides a sanitary gauze on 
the inside and an elastic loop on the outside to keep excess catheter secured.
*Patient is usually trained to clean and apply antibiotics such as gentamicin
to the exit site.
*A PD Anchor is simply applied over the exit site completely covering the wound
thus "Anchoring" the catheter to the patients abdomen. 
*The excess catheter is then looped into the elastic keeping it secured and tidy


Why PD Anchor?
*The manual labor of cleaning, applying antibiotic, covering the exit site with gauze
then securing all 4 side with tape, then taking the rest of the catheter and using more 
tape to secure it to my stomach.  The process was very tedious and it seemed very wasteful.
*Frustrated with the process, many times the catheter was left hanging in the vacinity my groin,
exposing it to unnecessary germs making it susceptible to infection.
*Having to deal with this on a daily basis, it seemed like I was wasting  a lot of supplies.  
*There must be an easier way.
*Tried other products on the market but didnʻt find anything that satisfied my needs.
*I created a product out of necessity, a product that solved a problem.


Product Overview:
Product: Unique bandage for Peritoneal Di(lysis patients.
Packaging: 32 bandages per pack for monthly usage.
Pricing Strategy:
Retail Price: $60 per p(ck
Financial Breakdown:
Manufacturing Cost:
Cost per Box (32 bandages .50 cents per PD Anchor)= $16
Distribution 0nd Marketing:
Marketing Allocation: $6
Distribution Costs: $6
Net Amount: $60 - ($16 + $6 + $6) = $32
Investment Allocation:
Investor Contribution: $50,000
Investor Stake: 18% of Net Amount
Investor Share: $32 * 18% = $5.76

Remaining for Negotiation:
Remaining from Net: $32 - $5.76 = $26.24
$17,000 x $26.24 = $446,080 Monthly Profit Margin Potential.
Goal to negotiate with Major Pharmaceutical Distributor:
Potential Split: To be negotiated based on mutual agreement
Why Invest:
Market Potential: Growing demand among Peritoneal Dialysis patients.
Profit Margins: Healthy margins even after investor allocation.
Strategic Partnerships: Opportunity for a lucartive deal with a major
pharmaceutical distributor.
Call to Action:
Seeking ( $50,000 investment for product launch.
Offering an 18% Return on investment.
Open to discussions with pharmaceutical distributors for strategic
partnerships.
This structure provides a clear overview of your product, pricing, financial
breakdown, and the rationale for an investor to consider supporting your startup.
Adjustments can be made based on more detailed financial information and
specific negotiation terms with the pharmaceutical distributor.
RISKS of INVESTMENTS:
Regulatory Approval: Obtaining regulatory approval for any new medical
product is a lengthy and costly process, and there is no guarntee that your
bandaid will receive approval from the relevant authorities.
Market Competition: There may already be established product that could
arise on the market that address the same needs as PD Anchor. Competition
can be tough, and it may take time and resources to establish your brand and
gain market share. If there is none that we have an advantage.
Manufacturing and Supply Chain: PD Anchor production and distribution
require a reliable and efficient supply chain, and any problems in these areas
can delay or halt production, leading to revenue loss.
Customer Acceptance: The success of your bandaid depends on customer
acceptance, and if it fails to meet their needs or expectations, you risk losing
potential customers and negative reviews.
Safety Concerns: Any medical product must adhere to strict safety
standards. Failing to meet these standards can lead to injuries, lawsuits, and
regulatory action.
Economic Uncertainty: The economic climate can affect the demand for
medical products, and any economic downturns can lead to reduced demand,
revenue loss, and potentially, bankruptcy.

MITIGATION OF POSSIBLE RISKS:
Regulatory Approval:

Research regulatory requirements for your target market.
Comply with regulatory standards.
Consider working with a regulatory consultant or lawyer.

Intellectual Property:

File for p(tents (nd tr(dem(rks.
Conduct ( Freedom-to-Oper(te (n(lysis.
Protect your product from infringement.

Market Competition:

Conduct market research.
Differentiate your product from competitors.
Develop strong marketing and branding strategy.

Manufacturing and Supply Chain:

Work with reliable suppliers and manufacturers.
Develop contingency plans for potential disruptions.

Customer Acceptance:

Conduct user testing and gather feedback.
Develop strong customer support and education programs.

Safety Concerns:

Conduct thorough safety testing and quality control measures.
Develop clear instructions for use and warning labels.

Economic Uncertainty:

Diversify your product line or expand into other markets.
Develop financil contingency plans.

These mitigations re not one-size-fits-all solution and my very depending
only specific circumstances that my rise.

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