Ecofit H2O is the first & only patent pending fitness water that delivers increased energy, hydration and superior recovery with less muscle soreness. What separates ECOFIT H2O from every other functional sports beverage, is the fact that it contains a clinically verified nutrient that improves your overall health. ECOFIT H2O contains 0 sugar, 0 artificial sweeteners, 0 artificial flavors, 0 caffeine and 0 calories.
Because ECOFIT H2O is a fitness water that promotes wellness, our market is unlimited. We will initially target fitness and wellness enthusiast. Currently we are in talks with former Florida Gator and Heisman Trophy winner Tim Tebow to become our national spokesperson. We also have fantastic reviews on ECOFIT H2O from athletic directors, strength coaches, college athletes and Olympians.
To launch Ecofit H2O we will begin by selling direct to consumers thru a combination of tv and online marketing. This will be supported by high profile sampling opportunities. We believe this strategy will build pent up demand in retail, thus making it easier to get on retail shelves without paying huge slotting fees.
One of our key team members Rowland Hanson, co-founder & Chairman of Ecofit Labs
www.Rowlandhansonbio.com. Rowland is a well-known branding icon. Documented in several books, magazine articles, tv documentaries, and podcasts are his branding of multiple companies / products including making Neutrogena into a global brand, his naming & global launch of Microsoft Windows, and BowFlex (the single most successful tv direct sales product of all time).
One of our key advisory board members is John Carson. Mr. Carson is the Chairman of IBC and the former Chairman, Chief Executive Officer and President of several leading beverage companies including Marbo, Inc. and Triarc Beverages, both private equity backed corporations. As Chairman of Triarc Beverages (RC Cola), he led the acquisition and integration of Snapple Beverages and expanded business internationally by leading negotiations in China, Japan, Mexico, South America, Russia, and Poland. Mr. Carson led the sale of the entire beverage portfolio of Triarc to Cadbury Schweppes, generating a significant return for investors. He then became President of Cadbury Schweppes North America where served for 20 years and led the expansion of the Schweppes brand beyond mixers and into adult soft drinks. Mr. Carson is also a Board Member of the National Soft Drink Association and the Board of Directors of Water Source Inc.
We are currently seeking one million dollars to launch our direct-to-consumer campaign regionally to prove our revenue model, then we will scale nationally with Tim Tebow as the face of the brand.
I am also happy to announce that ECOFIT H20 direct to consumer gross profits margins are outstanding.
Gross Profit Margins
- Cost to produce 1 case (6 8oz bottles) = $3.30
1 case retail price: $19.95
Gross Profit Margins: 83% (customer pays for shipping))
- Cost to produce 1 case (12 16oz bottles) = $13.20
1 case retail price: $36.00
Gross profit margins: 63% (customer pays for shipping)
- Auto ship program for (12 16oz bottles)
Auto ship case cost: $29.95
Gross profit margins: 55% (customer pays shipping)
We are officially kicking off our REG CF (5M) And then REG A+ (75m) this year, with the strategy of an exit in 3 to 5 years.
Look at some of the recent exits by beverage brands below.
Look at the last three major beverage exits
- Coke bought Vitamin Water for 4.2 billion in 2007
- Key to this acquisition: Vitamin was a first to market concept, enhancing water with flavor and vitamins.
- Dr Pepper bought Bai brands for 1.7 billion 2016
- Key to this acquisition: Bai brands produce the first low calorie and naturally sweetened antioxidant water.
- Coke bought Body Armor for 5.6 billion. 2021
- Key to this acquisition: Body Armor offered healthier hydrating ingredients for their sports drink in addition to a zero calorie naturally sweetened version as well.
Please contact me to receive our pitch deck. I would also like to schedule a zoom meeting with interested investors and our team. We truly have a game changer and look forward to speaking with you.
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