A new, membership-based, off-leash dog park and bar with a top-tier craft cocktail program launching in Lexington, KY with a strategic vision to replicate this concept in multiple markets throughout the Southeast and Midwest.
Highlights:
- Projected gross margins of 80% and EBITDA/Sales ratio of 18% growing to 47%
- Dual revenue model creates steady guaranteed cash flow with memberships
- Cash flows from day 1, profitable within 1st year
- High growth market- people are spending more money on their pets than ever
- Beverage program focused on craft cocktails on draft, ensuring highest profit margins possible and control over costs
- Potential to grow this concept into multiple locations across many markets
We aim to establish a new, membership-based, off-leash dog park complemented by a top-tier craft cocktail bar and beverage program. We plan to generate revenue through both monthly memberships and sales from our bar and beverage offerings. The inaugural location will be in downtown Lexington, with a strategic vision to replicate this concept across various cities in the United States. Our establishment is designed to be a haven for both dogs and their owners, offering a unique blend of amenities and experiences. As a membership-based facility, dogs are welcomed as esteemed members, ensuring a sense of belonging from the moment they step through the gates. Our top-tier craft cocktail bar boasts an impressive beverage program, catering to the refined tastes of our human patrons. The facility itself is fully fenced, providing a safe and secure environment for off-leash play, with an inviting astroturf main area for frolic and fun. Outdoor seating areas, including cozy couch sections and rustic bourbon barrel tables, offer ample opportunities for relaxation and socializing. To support our offering we plan to introduce a dedicated mobile app featuring personalized profiles, easy billing management, and health record storage, representing a real one-stop solution for all our customers.
Our craft cocktail program is centered around batching craft cocktails and putting them on draft, constituting a major strategic advantage and a unique selling point that sets us apart from other dog park bar concepts. This gives us many advantages including having full control over our costs of goods sold, prioritizing drink sales with the highest profit margin segment, eliminates the cost of carrying expensive back bar inventory, and simplifies staff training while eliminating the need for specialized craft bartenders.
Our founder is Wayne Harden, an MBA graduate of the University of Kentucky with over a decade of experience in the service industry, including 7 years bartending experience. He possesses an expert-level knowledge of spirits, beer, and wine, and his extensive experience in crafting innovative cocktails sets him apart in the industry. Prior to his entrepreneurial endeavors and time in the service industry, Wayne spent nearly a decade working in the Thoroughbred industry in Lexington. During this time, he ran the breeding and sales program at the renowned Calumet Farm for six years. His deep-rooted connection to the local community and culture of Lexington, coupled with his passion for working with animals, underscores his commitment to our company's mission and values.
We are seeking $500,000 in funding to help secure a lease on a downtown Lexington location, begin design and construction of facilities, and help fund the miscellaneous start up costs and working capital required to begin operations.
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