Panbury’s- Gourmet Double Crust Pies with high profits, robust online presence, nationwide recognition and delivery, and massive opportunity to grow.
- Elevating the Art of Pie Making
*OVERVIEW*
Panbury’s is not just a bakery; it’s a culinary journey through the heart of South African, Australian, and British cuisine. Since 2014, we've been dedicated to crafting the finest savory and sweet pies, using only the freshest ingredients and time-honored family recipes. With a variety of options, ranging from savory and tender steak and ale pie to sweet apple pie, Panbury’s offers a wide selection to cater to all taste preferences.
What sets Panbury’s apart is our commitment to the traditional double crust style. Our pies are sealed on top resulting in a satisfying texture and visually appealing presentation. This approach has garnered a strong following of loyal customers over the years. Panbury’s has earned the acclaim and admiration of food lovers and industry experts across the country, which has translated into outstanding customer ratings such as 4.9 on Facebook, 4.7 on Google, 4.8 on Goldbelly, 4.8 on TripAdvisor, and “GB” on GAYOT with nearly 10,000 reviews and counting.
To keep things exciting, Panbury’s also introduces seasonal and limited time flavors to our menu. This not only offers variety for our customers, but also creates opportunities to attract new customers and generate buzz.
Panbury’s prioritizes customer satisfaction by consistently delivering exceptional quality and service, alongside our strong reputation and dedicated customer base, we have shown promising growth potential. At Panbury’s, we believe in elevating the art of pie making, one delicious bite at a time.
*OUR OFFERINGS*
At Panbury’s, we pride ourselves on our diverse selection of savory and sweet pies, each handcrafted with care and precision. From classic meat pies inspired by South African tradition to indulgent dessert pies with a British twist, our menu offers something for every palate. What sets us apart is our commitment to quality—every pie features our signature flaky, buttery crust and the finest ingredients.
We currently offer 12 savory pies divided into three groups: Beef and Lamb, Chicken, and Veggie, which includes: Beef & Brandy Pie, Steak & Stout Pie, Cottage Pie, Shepards Pie, Country Chicken, Chicken & Mushroom, Chicken & Bacon, Southern Breakfast, Chicken Tikka Masala, Spinach & Feta, Thai Veggie, and Vegetarian Friendly.
We also currently offer 3 sweet pies that include: Classic Apple, Key Lime, and Tarty Blueberry. Our additional offerings include small bites and seasonal favorites, such as: Chicken Sausage Roll, Jamaican Beef Patty, Holiday Turkey, Cajun Gumbo, Chicken Chile Verde, Mince Mini Pie, and Tomato Mozzarella.
With plans to extensively expand our menu offerings, Panbury’s is positioned to reach excited new hungry customers, and retain our loyal customers.
*OUR TEAM*
Behind every delicious pie at Panbury’s is a dedicated team of culinary artisans and passionate food enthusiasts. With a team of five employees, including one part-time and four full-time staff alongside our store manager, we bring together a wealth of expertise and creativity. From pie baking wizards to customer service champions, each member of our team plays a crucial role in delivering the Panbury’s experience to our customers.
*GROWTH STRATEGY*
To drive growth and expand our reach, Panbury’s has developed a multi-faceted growth strategy.
Our key strategies include:
- Expansion into New Locations: Identifying and opening new brick-and-mortar stores in high-traffic areas to reach new customers. With our acquisition, we envision creating spaces that challenge the traditional dining experience, placing Panbury’s as an innovator in the bakery industry.
- Product Innovation: Continuously introducing new and unique pie recipes annually and seasonally to keep our menu fresh and exciting.
- Enhanced Online Presence: Investing in our online shopping experience with a new and fresh website, a first of its kind bespoke ordering system, a new subscription program to cater to the growing demand for convenient food delivery, and a rewards system with unmatched giveaways. Panbury’s is poised to make an impact in the online space by changing the way consumers interact with culinary art on a digital space.
- Hydroponics and Job Creation: Investing into a hydroponic system that yields 2-4 acres of produce annually. Panbury’s has always strived to provide fresh ingredients to their consumers, and with our investment into hydroponics, we can now, not only save on cost and offer quick and fresh produce, but provide jobs to the local community to operate and manage the hydroponic system. An investment into a hydroponic system is a no brainer, as it will allow us to benefit the community around us and generate extra income through external partnerships.
- Strategic Partnerships: A) Collaborating with local celebs, athletes, chefs, influencers, and sports organizations to generate brand promotion, and honest, real time, word of mouth recommendations.
B) Partnering with restaurants, chefs, and local farmers to provide fresh produce for their services through our investment into a hydroponics system and to help promote our brand in new markets.
- Diverse Health Conscious Offerings: Many consumers are now looking for healthy, fresh, and wholesome foods that they can feel good about indulging in. With the assistance from culinary experts, flavor masters, and vegan chefs, we are creating a new and robust menu to cater directly to our health conscious audience or those who are new to the vegan life. This menu will include: vegan favorites, innovative recipes, and unique flavors aimed at providing the same quality as our non-vegan options and the joy our customers have for our pies.
- Catering Events: Offer catering services for private and corporate events, where Panbury’s pies can be served as the main dessert or even handheld appetizers. This provides an opportunity to introduce Panbury to a larger audience, promote the brand through personalized packaging and branding, and create potential long-term partnerships with event organizers.
- Rewards System: Implementing a rewards system for customers to engage with Panbury’s through giveaways, freebies, options to purchase brand merchandise, and complimentary hotel stays. Introduction of a digital rewards card for customers to gain rewards through tasks, purchases, shares, and reviews. These rewards will include: free pies, free in-house beverages, bakeware giveaways, hotel giveaways, and more. This will allow us to engage with our customers and our customers to engage with us through fun and exciting ways
- Pie Tastings and Workshops: Consumers love to engage with other fans of their favorites foods. Panbury’s will tap into this market by offering local and digitally live pie tastings, allowing participants to try new recipes, fellowship with other pie enthusiasts, and learn new baking techniques. In the growing age of technology and social media, consumers are finding more ways to go online and try something new in the kitchen. Panbury’s will tap into this market with consumer and expert led, baking workshops.
This market will allow us to reach and connect with our current and new customers on a personal level. Creating a space where members can collaborate and share new recipes, learn new baking techniques from experts, enjoy a customers favorite recipe, or bake their first pie, will position Panbury’s as a leader in the bakery industry.
- Pie-Making Contests: Introduce a new and exciting opportunity for customers to engage in a friendly competition of pie-making. Customers will be able to sign up, select their pie of choice, and with a variety of game rules, they will have a chance to win prizes and be crowned the pie master. This will allow us to engage with consumers who love to bake and retain them through fun and exciting projects.
- Social Media Marketing Campaigns- To effectively engage young professionals, aged 25 to 34 and increase brand awareness. We will implement a comprehensive social media strategy focused on Panbury’s double crust pies by utilizing intriguing visual content, use of hashtags, pie flavor polls, user generated content, promotions and contest, educational post, collaboration with influencers, and ad campaigns. Through these efforts, we should witness a mark increase among the young, professional demographic. The campaign success will be measured by engagement rates, growth in follower count, and an uptick in mentions in hashtags related to Panbury’s.
*BUSINESS MODEL*
Panbury’s business model revolves around delivering high-quality gourmet products to our customers, both online and through our brick-and-mortar stores. As a gourmet bakery, we take an artisanal approach to pie making, which appeals to consumers seeking a homemade touch in their food choices. This approach has earned us consistent sales and positive attention from gourmet food critics.
By focusing on offering the freshest ingredients, implementing an online shopping experience, and creating strategic partnerships, we've cultivated a loyal customer base and positioned ourselves for continued growth. Panbury’s puts an emphasis on maintaining the integrity of our recipes, by investing in skilled pastry chefs and utilizing marketing campaigns that highlight the quality in authenticity of our pies.
Our production process is meticulous and focused on delivering top-notch products. We start with sourcing high-quality ingredients from trusted suppliers, ensuring the freshness and authenticity of every component. Our skilled bakers follow carefully crafted recipes and use specialized techniques to create flavorful feelings and perfectly baked crusts . All of our products undergo stringent quality control measures to ensure that every bite meets our standards before reaching our customers.
With plans to expand into new hot and buzzing locations, introduce new product offerings, and join new partnerships, we're confident that Panbury’s has the potential to become a household name in the gourmet pie market.
*OUR SOLUTIONS*
Panbury’s is committed to providing solutions that enhance our customers' experience and drive business growth.
Our key solutions include:
- Rebranding with new logo and brand colors
- Source convenient, sustainable, visually appealing packaging.
- Providing high-quality, locally grown, fresh produce for our pies.
- Implementing a robust online shopping experience with a first of its kind bespoke ordering system, a subscription service, and customer rewards program.
- Introducing new and unique pie recipes annually and seasonally to keep our menu exciting.
- Investing in hydroponics to reduce costs significantly and generate new sales through restaurant and chef partnerships.
- Introducing how-to videos, workshops, and customer led bakery clips for pie baking enthusiasts.
- Introducing new vegan options for health-conscious consumers.
- Engaging with festivals, concerts, and events to offer a higher quality option to consumers while enjoying the fun.
*COMPETITIVE LANDSCAPE*
Panbury’s operates in the gourmet pie market, facing competition from various sources. While there are traditional bakeries and pie shops, Panbury’s unique focus on South African, Australian, and British cuisine sets it apart. However, it's essential to acknowledge and understand the competitive landscape to strategize effectively.
1. Traditional Bakeries and Pie Shops: Established bakeries and pie shops offer a range of baked goods, including pies. While they may not specialize in the same international flavors as Panbury’s, they still attract a portion of the market seeking savory and sweet treats.
2. Chain Restaurants: Some chain restaurants and fast-food chains offer pies as part of their menu. However, these pies often lack the gourmet quality and diverse flavor profiles that Panbury’s provides.
3. Online Gourmet Food Retailers: With the rise of e-commerce, online gourmet food retailers have emerged, offering a wide range of specialty foods, including pies. While they provide convenience, Panbury’s distinguishes itself with its focus on freshly baked, locally sourced ingredients and its signature flaky buttery crust.
4. Specialty Food Trucks and Pop-up Shops: In some markets, specialty food trucks and pop-up shops offer unique culinary experiences, including gourmet pies. While these ventures may offer novelty and convenience, Panbury’s aims to provide a consistent, high-quality product through its brick-and-mortar stores and online platform.
*MARKET OPPORTUNITY*
-Growing Demand for Specialty Foods
The market for gourmet food experiences is rapidly expanding, driven by consumers' growing interest in high-quality, artisanal products. With trends favoring locally sourced ingredients and international flavors, Panbury’s is well-positioned to capitalize on this market opportunity.
-Rise of E-Commerce and Online Delivery
With the increasing popularity of e-commerce and online food delivery service, consumers are now expecting to convenience of ordering their favorite foods from the comfort of their own homes. This trend presents an opportunity to tap into the online market and reach a wider customer base.
The global gourmet food market size is expected to reach $1.7 trillion by 2027, an CAGR of 8.5%, alongside the gourmet pie market growing at 3.2% by 2028, and the vegan market will reach $61 billion by 2028. With these projections, it can be understood that there is a growing demand for these product offerings.
By continuing to innovate and meet the evolving tastes of our customers, we're confident that Panbury’s will continue to thrive and grow in the years to come.
*FINANCIAL PROJECTIONS*
Panbury’s is a well established bakery, known for its exceptional handcrafted pies using high-quality ingredients.
With our comprehensive business plan, Panbury’s can be expected to have their most successful year, to date. Panbury’s expects to reach $3M in 2024 with the added updates to the brand and through extensive ad campaigns.
(Financial Statements Available)
Our mid and long-term goals aim to position Panbury’s as a beacon of healthy, sustainable culinary innovation, fostering a profound societal impact, while pioneering transformative culinary practices that resonate with health conscious consumers. By cultivating strategic partnerships, invigorating our brand identity, and engaging in immersive community initiatives, we endeavor to manifest a radiant future that captures the hearts and palates of patrons across diverse communities, embedding Panbury’s as a transformative force within the culinary landscape.
*INVESTMENT REQUEST*
This investment request comes with an ROI of choice. As an invested partner, you can choose between a variety of options that suit your investing preferences. For the simplest of terms I offer the quickest return of investment at 25% in 2 months. For further consideration, I would like to offer these options of terms: 6% over 6 months with $75K ballon payment, 2 year-2% partnership, flat ROI of $100K in 4 months, or a negotiable long term ROI. All of the terms can be negotiated to your preference, as I am truly confident in the vision.
Thank you for considering Panbury’s Double Crust Pies for your investment and partnership. Together, we can take the art of pie making to new heights, bring quality and innovation to pie lovers everywhere, and expand Panbury’s into a household name for years to come.