Introduction
TRY IT CBD is an online ecommerce website and storefront CBD shop in Palm Desert, California. All our products are handmade at our store with all-natural ingredients.
Pains All Gone, LLC/Try-It-CBD has been specializing in high-quality essential oils for the past 12 years and in the CBD-infused business for over 5 years. TRY IT CBD offers a wide range of Full Spectrum, Broad Spectrum, and isolate CBD products for therapeutic purposes. Our TRY IT CBD store is located at 74-300 HWY 111, Palm Desert, California.
All our of products are 3rd party tested. TRY IT CBD products are crafted with care and are 100% natural CBD, derived from non-GMO industrial hemp. To ensure its purity and quality, all of our CBD products go through rigorous 3rd party testing by SD Pharm Labs out of San Diego, and follow industry best practices. You can be rest assured that you will be getting the highest quality CBD products, at very competitive prices. TRY IT CBD does it all: we blend it, we bottle it, we label it, and we sell it.
Our Team
Steve Graham and Sandy Graham are the founders of Pains All Gone, LLC / TryItCBD.com. TRY IT CBD also has an in-house team for manufacturing the products and a partnership with a multimedia production company for graphics, video, and website development.
Steve Graham, Co-Owner
Steve Graham has plenty of sales expertise with over 25 years in the car business and owning a vehicle resale lot. In 2006, Steve Graham was working as an Internet Fleet Manager at a major car dealership, where he learned a lot about the internet and the limitless capabilities of marketing and advertising. After leaving the car business, Steve went to work for an essential oil company for over two years, where he learned about the benefits of natural oils. That’s when Steve conceptualized an idea of reaching the masses with a product he could produce that could benefit millions of individuals. Steve’s vision, of a national pain reliever came into fruition with the creation of Eucalyptus Plus
Sandy Graham, Co-Owner
Sandy Graham began her career in banking, specializing in escrow. She received her Associate of Arts degree in escrow and has a certification as a Senior Escrow Officer. Sandy expanded her specialty service-oriented background by moving to the hospitality industry. She began working the sales and marketing segment which focused on the implementation and execution of corporate events. Sandy was honored twice by the Ritz-Carlton, as an employee of the year. Sandy moved to the Human Resource Department and within 18 months became Human Resources Manager, of the then acquired “The Lodge at Rancho Mirage”.
Problem
Our number one problem that we address right now is being underfunded. Our goal is to raise the money to start an online marketing campaign of $10,000 a month.
The market size is huge. CBD is new, we’ve been in the business since it was legalized in 2018. The global market for CBD hit $9.4 billion in 2023, and by 2027 it's expected to hit $31.85 billion. We’ve been in the CBD business since it was legalized in 2018, there was a 2 year slowdown due to COVID, and we plan to expand our internet marketing, and sell to pharmacies and stores across the country, and open more storefronts across the united states to reach more consumers nationwide. According to New Frontier Data, an analytics company specializing in the cannabis industry, they say that the next gold rush is the consumer sales of CBD.
With our surveys that we’ve been doing, we find that our #1 audience is baby boomers. That’s who we’re going after. They’re dealing with pain, arthritis, anxiety, and stress. That’s where we make 90% of our money. People all over the world experience muscle and joint pain, with a predominant of them being baby boomers. We find we sell more to senior citizens than we do for 20 and 30 year olds. The United States Census Bureau considers a baby boomer to be someone born during the demographic birth boom between 1946 and 1964. Baby boomers dealing with pain, stress, and anxiety. We provide fast service to all our customers around the United States with our website, tryitcbd.com. Even though we noticed we sell mainly to baby boomers, we gave a great market for both young and old alike.
Solution
TRY IT CBD needs to acquire the funds to focus heavily on online marketing campaign.
Our goal is to target this market through all types of social media, a heavy online marketing campaign, radio advertisement, direct mail, infomercials, press media, billboards, home and garden shows, county and state fairs, and many more events all over the United States. 80% of the funds will be used for marketing and opening stores. The other 20% will be used for working capital, inventory, and employees.
Business Model
TRY IT CBD’s revenue is generated in our online ecommerce store and at our physical location in Palm Desert, California, as well as state and county fairs, trade shows, and Home and Garden shows where we capture the most repeat customers.
Ecommerce Website - 50% with no marketing budget
Brick and Mortar Store - 20%
Trade shows - 30%
Keys to Success
- Heavy online marketing campaign
- Proper working capital
- Excellent vendor relationships that will facilitate the quick shipment of orders
- Establish an effective strategy for advertising
- Implementing new products to our online store
- Hiring reliable sales representatives that set up vendor booths around the country
- Good management
Competition
To meet the escalating demand, CBD manufacturers are scaling up production. These are our competitors, all multi-million dollar CBD companies. Just to give you an example, Charlotte’s Web CBD is making over $80,000,000 a year. Some of the other competitors would be Your CBD Store, Just CBD, Tommy Chong, Medterra, CBD American Shaman, cbdMD, CBDistillery, & many more.
This industry has a ton of growth. It’s not that old, and the other companies are making over 2 million+ annually. TRY IT CBD Has the potential to be one of the top CBD vendors in the country with the right partnership and funding.The potential of growth with TRY IT CBD is exponential, and you can be a partner with us as we grow and expand.
Our Vision
Our vision is setting up a $10,000 a month online marketing campaign.
How we plan to dominate the market: Heavy online marketing, from doing infomercials, pay per click marketing, radio, newspaper, direct mailers, etc.
We also have a countertop display box for business owners. Our goal is to get these in stores all over the nation.
Our long term goals: Have more brick and mortar locations, bringing in more online sales per week, and setting up state and county fairs all around the country (that’s where we get most of our companies, because they buy it, they try it, and they want more. Now, online orders are catching up and we make more online than we do at fairs.)
Traction: Highlight any significant milestones and achievements your company has accomplished so far.
TRY IT CBD has a brick and mortar store, and a website that has been up and running for 5 years, since CBD was legalized in 2018. We are profitable now, and Pains All Gone, LLC/TRYITCBD.com grossed over $172,000 in sales in last year. We had a gross profit of $58,219. We are ready and able to do 10x that, and all we need is marketing money.
Funding Ask: Seeking $200,000 for 20% of the business
CBD is becoming a very hot item right now–more online than it is in the stores. Our sales have increased mainly because we do a lot of state and county fairs all over the western side of the United States. We’ve been doing it for five years and our repeat orders are just coming in organically. The average ROI for online marketing is $5 for every dollar spent. So, if we’re going to spend $10,000 per month, we have the potential chance of making $50,000 per month, if not more.
We are capable of pumping 60,000 bottles a month. With an online retail price of $59.99 a bottle, which equals $3,599,400 a month. I know that is a little unrealistic, but I know that is possible. That’s just this one product, and this is the one we’re pushing the most because it is our best seller.
Projections
If we are funded, we project that we will do $2,000,000 in sales within two years. Most of our sales will be made online and in our new store locations.
Also, we do very well at state and county fairs. We plan to do those across the country, and we can generate a large amount of revenue and a great potential of repeat customers who buy the product, like it, and want more. That’s the way we’ve been doing it for five years with no marketing budget.
Conclusion
All we need at this time is the marketing funds. TRY IT CBD is excited to work with you.
Check out our website at TRYITCBD.com.